Contributing Editors

Self Storage Proving to be Dependable Business

by Holly Robinson November 30, 2010 2:02 PM
In tough economic times it can be very difficult trying to figure out how to make ends meet. With unemployment still hovering just under 10 percent and five state higher than 11, there are many people which have tried becoming entrepreneurs in order to make a living. However, according to the Small Business Administration at least one third of all new business fail within the first two years and over half of them by four years. [More]

Businessman Wants to Monopolize on Fallen Afghanistan War Hero’s Personal Items Found in Storage Unit

by John Stevens November 30, 2010 10:18 AM
The personal effects of the first U.S. servicewoman killed in Afghanistan are in the hands of someone who only means to make money off of them after finding them in a storage unit he purchased. [More]

Mario Feghali to Give Upcoming Webinar about Online Marketing and Self Storage

by Tony Gonzalez November 29, 2010 3:25 PM
Those in the self storage industry that have the spare time may want to tune in to the upcoming webinar “Measuring the Effectiveness of Your Online Marketing.” The person leading the webinar will be a man who knows a little about online marketing, co-founder Mario Feghali. [More]

Another New Show on Storage Unit Treasure Hunting Set to Premier This Week

by John Stevens November 29, 2010 11:02 AM
Reality TV just can’t get enough of the excitement of treasure hunting in abandoned storage units. A new show by A&E is joining the game just as Spike TV released its own show as recently as last month. [More]

Education the Focus of the 2011 Self Storage Expo

by Tony Gonzalez November 26, 2010 6:09 PM
When you think about an event being held in Las Vegas the first thought that comes to mind is not what the event is, but the fact that it is in Sin City, a place somewhat known for wild, crazy debauchery. However, when the 2011 Inside Self Storage World Expo comes to the Paris Hotel and Resort in Las Vegas during mid-March education will be taking center stage. [More]

Self Storage Directory Provider, Storitz, Uses Julia Roberts Film and Social Media for Marketing Campaign

by John Stevens November 26, 2010 4:04 PM
Self storage has gone Hollywood thanks to Julia Roberts and a not-to-be-overlooked scene in her movie “Eat, Pray, Love” in which her character packs away her belongings into storage and heads out on an epic adventure across the globe. Storitz, Inc. an online self storage directory is mimicking the movie’s self storage scene in a tongue-in-cheek way by launching a humorous online marketing video called “Eat, Pray, Store” in which self storage becomes the main focus of an actresses’ attention as she embarks on her journey. [More]

More Self Storage Facilities Announce Involvement with Toys for Tots

by Kim Kilpatrick November 24, 2010 8:22 PM
Thanksgiving is only a day away. The nation is preparing to enjoy a day of food, family, and togetherness that is only rivaled by the next holiday on the calendar, Christmas. This is the time of year that we inevitably reflect on what we have and can appreciate the good things in life. [More]

How to Keep a Self Storage Marketing Campaign Well-Crafted and Within Budget

by John Stevens November 24, 2010 3:06 PM
With an effective and affordable marketing strategy, a business can reach out to perspective clients and present them with reasons to do business with a company. Often marketing strategies include several different approaches, more so online marketing nowadays. Keeping marketing cost-effective is always key and can be done using certain techniques. To help storage owners and operators along this complicated path is an upcoming webinar by MiniCo entitled “Marketing Budget Mistakes, Myths and Traps – How to Create a Marketing Budget that Works.” [More]

Idaho Saga Involving State Owned Self Storage Continues

by Kim Kilpatrick November 23, 2010 2:26 PM
When the State of Idaho purchased Affordable Self Storage for $2.7million it was done with the same reasons in mind that any person has when it comes to investing, making money. Self storage facilities are a solid investment after all, something that will always be in need. Little did they realize the trouble that would ensue from this simple business transaction. [More]

Using Social Media and Online Contests to Promote Self Storage Business

by John Stevens November 23, 2010 1:23 PM
When a storage company kicks off its website, it usually has taken a big step toward generating more revenue by using the Internet. It can increase sales even more by linking the website to partner sites and blogs. Storage facility owners and managers are also discovering that participating in social sites like Facebook and Twitter can create a buzz for their business. And now special promotions, some that involve online video contests are popping up. [More]
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