Contributing Editors

As LinkedIn Explodes in Popularity, Self Storage Professionals Among Businesspeople That Can Develop Their Online Professional Presence

by John Stevens May 4, 2011 9:44 AM
When self storage operators and owners, along with other business professionals, think of having a social media presence, two powerhouses come to mind– Facebook and Twitter. But rising in the social media scene is a site that aims more at the professional crowd – LinkedIn. Where Facebook became the preeminent “social network” site, LinkedIn is becoming the preeminent “business network” site. Self storage and other businesses should take heed as LinkedIn begins its meteoric rise. Setting up a business profile on LinkedIn could mean a big business boost. [More]

The Secret to More Business in the Self Storage Industry is Creativity

by Kim Kilpatrick May 3, 2011 2:42 PM
Everyone knows that the secret to a successful marketing strategy is finding some way to engage your audience so that they will remember the product or business in the advertisement or commercial. Was there anyone that did not know the $5 foot long Subway song? How about the Arby’s commercial with the “It’s good mood food,” theme? [More]

Wide Array of Webinars Offered to Self Storage Community During Spring and Summer

by John Stevens May 3, 2011 7:41 AM
Educating yourself on the latest and greatest in the self storage industry is a sure way to develop and improve your facility. Both storage-focused businesses and organizations offer webinars, often free-of-charge, for those in the storage industry to come together in a convenient, high-tech way in order to collaborate and learn from experts in the field. A slew of webinars are filling out the spring and summer months covering topics that are timely and topical. [More]

Sponsorship Equals Exposure for Your Self Storage Facility

by Tony Gonzalez May 2, 2011 2:34 PM
There is one thing that they will tell you on the first day of business school no matter where you go—you have to spend money to make money. It is virtually impossible not to spend something whether it is on advertising, labor, merchandise, or any number of things. However, what they don’t always tell you that if done right, giving away money can help you make it as well. [More]

Belongings in NYC Storage Units Inspire a New Witty and Poignant Play

by John Stevens May 2, 2011 9:28 AM
Writers sometimes gain inspiration from real life stories. But finding interesting real life stories to write about can sometimes be challenging. Two playwrights and actors from New York City decided to find inspiration for a play through lives revealed in the belongings tucked inside two local storage units. [More]
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