Contributing Editors

Nostalgia Makes the Self Storage World Go ‘Round

by John Stevens August 24, 2011 1:12 PM
Success in business can depend on a number of factors. Academics will tell you that regardless of the kind of business, supply and demand will always be the key factors in generating a successful enterprise. That is not entirely the case in the self storage industry where the key to success is actually nostalgia. [More] Redesigns Website For Easier Use

by John Stevens August 24, 2011 12:19 PM
When people look for information about businesses, one of the first places they go to is the Internet. If a business does not have a web site, it loses money because it can't be found by potential customers. Having a well-designed web site is critical to attract those potential customers and make it easy for them to do business with you. learned just how important that well-designed web site is. [More]

Self Storage Close to Becoming Self-Serve

by Kim Kilpatrick August 23, 2011 4:54 PM
Modern technology has made many common, everyday things at home and at work a whole lot easier. In many cases, things which we once had to wait on someone to help us with have become pretty close to self-serve. Take the self storage industry. Tenants used to have to look in the yellow pages to find a self storage facility and call or drive by if they wanted to find out details on the facility. [More]

Storage Businesses Suport Local Charities

by Tony Gonzalez August 23, 2011 8:40 AM
Owners of self storage businesses are very community minded. They donate to cancer research projects, library books to local elementary schools, and car washes for high school clubs and sports teams. They seek ways to support and improve their community. Recently, a self storage company committed to support a scholarship program that allows inner city children to attend a local parochial school. [More]

Solar Self Storage Facilities Becoming More Common

by Tony Gonzalez August 22, 2011 7:20 PM
The government has tried to slow the depletion of the ozone layer through regulation and by encouraging businesses to pursue environmentally friendly alternatives such as solar energy, something that a number of self storage facilities have taken advantage of in recent years. [More]

The Art of Cross-Selling and Upselling

by Kim Kilpatrick August 22, 2011 12:55 PM
Imagine this scenario: a person comes in wanting to rent a mini storage unit for three months. Your employer prepares the contract; the customer signs it and leaves.

Now imagine this: a person comes in wanting to rent a mini storage unit for three months. Your employee seeks to truly understand the customer's needs. The customer ends up renting a mid-size storage unit for three months, a mini storage unit for a year, purchases premium insurance for both units, buys a lock, several packages of boxes, and two heavy duty plastic mattress covers.

As owner of the storage facilities, which scenario would you prefer to have happen? [More]

8 Marketing Strategies for Self Storage Facilities

by Kim Kilpatrick August 19, 2011 8:39 PM
Marketing is a key component of a successful business. If you are the owner of a self storage facility, here are eight strategies that help increase the number of people who rent units from you. [More]

Self Storage Company Proves it has a Really, Really Big Heart

by John Stevens August 19, 2011 11:31 AM
A lesson that parents often try to get across to their children is that you should treat others the way you want to be treated. When you treat them with respect, they will (or at least should) treat you with the same kind of respect. [More]

Self Storage Hits a Hole-in-One

by Tony Gonzalez August 18, 2011 4:39 PM
There are certain things that are common in self storage units. You can probably bet that most will have at least one piece of furniture. A lot will probably have at least one box of high school mementos that the owner can’t bear to throw away. If the owner is a dad with toddlers, his golf clubs are probably in their too. [More]

Self Storage Industry Provides Inspiration

by John Stevens August 17, 2011 5:46 PM
Ask any actor, writer, artist, or musician and they will tell you that there is one thing that is vital to their success—inspiration. Whatever provides that inspiration is something that is entirely unique to the individual. It could be the economy, a favorite song or relative, politics, a teacher, or even a self storage unit. [More]
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