Contributing Editors

Community Involvement an International Affair for the Self Storage Industry

by Winnie Hsiu October 31, 2011 6:40 PM
Whenever people visit another country they inevitably try to find similarities between where they are visiting and where they are from. Often times it is the differences that we find with other cultures that make our international vacations so enjoyable. However, it’s the things that are the same that make us feel comfortable no matter how different the foreign land is. [More]

Chicago Self Storage Company Enlists Help to Improve Its Branding

by Tony Gonzalez October 31, 2011 4:52 PM
Branding is a marketing term that creates distinctive features for a company or a product that makes it easily identifiable from its competition. Branding can include features such as logos, color combinations, fonts, symbols, or catch phrases. It establishes qualities or characteristics that make a company different or special and makes it stand out in the market place.

LifeStorage in Chicago understands the benefits of establishing strong branding and has enlisted Smbolic to develop their brand. Symbolic is a strategic design and innovation firm with offices in Chicago, Atlanta, and Vancouver. [More]

It’s all in the Name for Self Storage Websites

by Kim Kilpatrick October 28, 2011 5:42 PM
One of the first things that every business tries to think of is a good, catchy name; one that lets people know who they are, what they do, and is one that is easy to remember. Who you and what you do are pretty important things for customers to know; however, if they can’t remember you it doesn’t matter. [More]

Garage Club at Granite Bay Intending to Sell Garage Condos

by John Stevens October 28, 2011 3:38 PM
Granite Bay, part of the greater Sacramento-Roseville California area, may be getting a new twist on self storage units. The Garage Club at Granit Bay would like to sell garage condos where owners could store boats, cars, RVs, or large household items. [More]

Trick or Self Storage?

by Winnie Hsiu October 27, 2011 5:54 PM
Halloween is just days away. It’s a time where kids get to dress up as their favorite cartoon characters and heroes, and Mom and Dad can take a break from the working world and have a little fun dressing up as someone else. Of course, the most important aspect of Halloween goes without saying—free candy. [More]

Fall is Great for Landscaping Your Self Storage Facilities

by Holly Robinson October 27, 2011 1:37 PM
Sometimes people are intimidated when it comes to landscaping around their self storage facility. They feel that they don't know enough to plant the right shrubs or flowers. They might feel that they don't have enough money to pay a professional to do their landscaping. So they end up with a business front that is not visually appealing. Armed with just a little bit of information, you can do your own landscaping and greatly improve the looks of your business. There are six shrubs that you can plant that are easy to grow, hardy, and are low maintenance. [More]

Website Makes Finding a Self Storage Facility Near You Easy

by Holly Robinson October 26, 2011 1:26 PM
Most sports fans will be familiar with the phrase ‘If you build it, he will come!’ from the 1989 movie Field of Dreams starring Kevin Costner, Ray Liotta, and James Earl Jones. While most people in a customer driven business like the self storage industry wishes that was all there is to it when it comes to being a success, it is not. You can build it, but if they don’t know that you have they will not come. [More]

Tips on Hiring an Office Manager

by Tony Gonzalez October 26, 2011 10:22 AM
Having a good office manager can either make or break your self storage business. It is crucial during the initial interviewing process that you ask questions that will help you determine if the job applicant will be a good match for you and your business. [More]

Tips For Building A Self Storage Unit

by Kim Kilpatrick October 25, 2011 10:50 PM
Larry Haug is an expert when it comes to the mini-storage business. Not only has he built plenty of them, he also owns them. He is the owner of his own construction company, Haug Steel Construction, based in Sioux Falls, South Dakota. He is also the owner of 250 mini-storage units. [More]

Self Storage Company in Canada Engaging in Impressive Solar Initiative

by Holly Robinson October 25, 2011 6:16 PM
Every person or entity that goes into business does it with one reason in mind—to make an incredibly large amount of money. Most are would like to give back to the community and/or environment as well (as long as it does not hurt the bottom line). What if you could actually do both? One self storage company thinks they have figured out a way to do just that. [More]
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