Contributing Editors

Use This Monkey to Take Another Monkey Off Your Back

by Tony Gonzalez August 3, 2012 4:07 PM
If you have been in business very long, you know that it is cheaper and easier to keep a current customer than to get a new one. Customer satisfaction is a ‘monkey on your back’ and should be one that self storage owners keep front and center all the time.

Sometimes, before you can improve customer satisfaction, you need to know what they think. You need to know how they feel about your service and about your facilities. One way to get that information is to simply ask them when you see them. [More]

What Do the Self Storage Industry, the Dark Knight, and Broadway Have in Common?

by John Stevens August 2, 2012 10:02 PM
Relationships are not always easy to see, but there really is one between the famous crime fighter, Broadway, and the self storage industry. No, the Dark Knight isn’t putting the contents of the Bat Cave and Wayne Manor into a few self storage units, selling his mansion, and turning his latest movie into a play. [More]

Use Facebook to Promote Your Self Storage Business

by Winnie Hsiu August 2, 2012 3:04 PM
I daresay that almost everyone knows about Facebook - even my 86 year-old mother is on Facebook. Innovative business owners use Facebook to promote their business. Others may want to use Facebook but don't have any idea where to begin.

Which camp do you belong to - business owners with or business owners without Facebook? [More]

How To Determine the Mix of Sizes of Units When Building a New Storage Facility

by Kim Kilpatrick August 1, 2012 6:41 PM
If you are thinking of building a new storage facility, one of the big questions that you have to answer even before you draw up your plans is what mix of small-, medium-, and large-sized units should you have? Should you have more small units than large ones? Should you only have large ones? What combination would give me the best return on my investment?

If you work with an architect or builder that has experience in building storage units, you can consult with him. If you aren’t, here are five things that you can consider to help you make your decision. [More]

Growth is Good for all in the Self Storage Industry

by Tony Gonzalez August 1, 2012 5:07 PM
During a troubled economy it can be tough to for a business to keep its doors open let alone turn a profit. However, some business—like the self storage industry—have been able to thrive when many business are struggling. In fact, the self storage industry has become the picture of growth during hard times. [More]
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