Contributing Editors

How the Self Storage Industry Can Help You Keep Your New Year’s Resolution

by John Stevens December 31, 2012 7:02 PM
Come midnight people all over the country will break out into a semi-spontaneous rendition of a song that most people don’t know the words to (Auld Lang Syne; a New Year’s Eve tradition for years and years). As their celebration dies down and the new day and year begins many will be ready to take part in another time honored tradition—making a New Year’s Resolution. [More]

Optimize Your Self Storage YouTube Video

by Holly Robinson December 31, 2012 11:24 AM
The world has changed over the last decade. Because of these changes, the usual marketing methods such as newspaper, TV, and yellow page ads are not as effective as they once were. Because of these changing times, marketing strategies need to change, too. Businesses need to market where their prospective customers are – and that is online. [More]

Self Storage Company Supports Mental Illness

by Kim Kilpatrick December 28, 2012 6:04 PM
The number of gun-related tragedies that the country is starting to see each year is becoming more and more disturbing. Every time one occurs the nation begins to debate the concept of gun control all over again. While this has occurred once again in the days following the tragedy in Newton, Connecticut, there has also been talk about the need for a better understanding of mental illness. [More]

Tips for Shooting a YouTube Video

by Holly Robinson December 28, 2012 9:41 AM
The main reason for marketing is to generate customers and revenue for your business. A company needs to build awareness so that customers and potential customers know and understand your company. Then, your company needs to develop leads that will get those people to rent a storage unit from you.

In today’s world, over 75 percent of all Internet users go online and do research before they buy something. In many cases, Google will place videos at the top of search results. That is why it is critical to have videos on YouTube about your company. [More]

Self Storage Industry Expanding its Reach

by Winnie Hsiu December 27, 2012 8:37 PM
The self storage industry is an industry that has become one of the more reliable investments in the United States in recent years; something that has been encouraged by growth and stability within the industry. While it has primarily been a U.S.-based interest, in some parts of the world it is starting to really catch on and expand. [More]

Use YouTube Videos to Promote Your Business

by Holly Robinson December 27, 2012 11:24 AM
Over 800 million unique users visit YouTube each month. People watch over 4 billion hours of YouTube videos each month. People upload 72 hours of video every minute. In 2011, YouTube had more than 1 trillion viewers. Traffic from mobile devices tripled in 2011.

Do you have a video on YouTube about your self storage business? [More]

Self Storage Company Acts as Unofficial North Pole Sub-Station

by Tony Gonzalez December 26, 2012 9:48 PM
The holiday season may be winding down now that Christmas has past, but in the coming days there are likely to be more and more stories of holiday cheer that are uncovered and reported in some way, shape, or form in the media. As active as the self storage industry is in helping those less fortunate in their communities it would not be surprising to hear that a few self storage facilities were involved. [More]

Reybold Self Storage Upgrades Its Software System

by Holly Robinson December 26, 2012 10:01 AM
In 1936, Alan Turing developed the “Turing machine” -- what is now considered the first electronic digital computer. Virtually, anyone today who uses a keyboard, a word processing program, or a host of other software applications is using a computer that can trace its lineage back to the Turing machine. [More]

Twas the Night Before Christmas--the Self Storage Edition

by John Stevens December 24, 2012 10:36 PM
The self storage industry is one that is all about the family. It is not uncommon to see families running a self storage facility. Families trust them to keep their possessions they safe. With the way many self storage facilities give back to their communities it is clear a familial type relationship exists. So in honor of the most family oriented of holidays—a self storage/Christmas poem (inspired by Twas the Night Before Christmas)! [More]

Gotham Mini Storage Opens Another Facility

by Kim Kilpatrick December 24, 2012 4:05 PM
Gotham Mini Storage opened its newest facility in Manhattan. It is conveniently locate close to Broadway, Times Square, and Hell’s Kitchen. The property is shared with DHL. [More]
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