Contributing Editors

Celebrity Treasure to be Found in Self Storage Unit Purchased at Auction

by Holly Robinson February 14, 2013 9:39 PM
America loves the needle in a haystack. The country loves the possibility of finding valuable treasure where only junk is thought to exist. There is one thing that is more highly sought after by amateur treasure hunters everywhere—celebrity treasure found in celebrity junk. [More]

A New Self Storage Training Business Opens Its Doors

by Kim Kilpatrick February 14, 2013 9:11 PM
Pianists do it. Ballerinas do it. Golfers, tennis players, Olympians, and every major sports teams do it. And just exactly what is ‘it?’ They all use coaches or teachers – people who are exceptionally skilled and knowledgeable and able to teach and train their pupil to improve their skill level and reach for the highest heights possible. [More]

Every Little Bit Helps in the Self Storage Industry

by John Stevens February 14, 2013 12:25 AM
When you open your business the tough part is over. Next to some marketing and advertising the bulk of the work will be the necessary day to day up keep and what is necessary for operations. Do those things right and chances are good that you will be a success. However, when the day is done is that enough? [More]

Self Storage Company Knows How to Mix Business With Pleasure

by Winnie Hsiu February 13, 2013 10:48 PM
When you are growing up the thought of being able to get paid for doing something you love is the dream. As you get older you realize that is easier said than done, but the notion of being able to bring one of your loves to work is a pretty decent alternative—and a whole lot better than just hating your job! [More]

Self Storage Companies Benefit Big From Sports Sponsorship

by Tony Gonzalez February 12, 2013 11:04 PM
There are many things that people love, but one that almost everyone does is sports. Everyone is bound to have some game and of course a team and/or player that is their absolute favorite. As a result of that adoration it is not unusual for people to be drawn to places and products because of a business’s association with a team or player. [More]

It’s Okay to Make a Good Self Storage Company Look Better

by Kim Kilpatrick February 12, 2013 10:01 PM
How many times have you ever went out and bought a new shirt or a new tie just because you wanted to? You didn’t need either the shirt of the tie; you have plenty of great ones. This one was different though, and it makes you look good. That’s okay because there is nothing wrong with tweaking your image every now and then. [More]

Sometimes the Best Marketing is the Self Storage Facility Itself

by Holly Robinson February 11, 2013 9:09 PM
Effective marketing in this day and age is a challenge. It takes a lot to get the attention of consumers these days since they have so many options. Some companies paid as much as $4 million to advertise during the Super Bowl, a time when they knew 100 million people would be paying attention. That’s a tab that many companies would have a hard time footing. [More]

You Have to Make Things Happen to Succeed in the Self Storage Industry

by John Stevens February 11, 2013 8:05 PM
In the movie Jerry Maguire when Jerry and Bob Sugar were scrambling to see who would get Jerry’s clients Sugar told one of them that it’s not sho-friends, it is show business. He did not see the importance in personal relationships at all. Business was about making money, and sometimes you had to be ruthless. [More]

Charity Work Goes Well for Self Storage Facilities on Both Sides of the Pond

by Winnie Hsiu February 8, 2013 11:37 PM
The self storage industry has long been a charitable one whether it is here in the United State or across the pond in England. When people drive by their local self storage facility they may now wonder if Storage Wars or Auction Hunters as has been there, but in the past it used to be what little league team they were sponsoring. [More]

Conversions Still Common in the Self Storage Industry

by Tony Gonzalez February 8, 2013 10:33 PM
For a while lenders were reluctant to approve too many loans for the construction of new self storage facilities. The general perception was that in a down economy it was just not smart business to invest so much money into building new facilities—especially when it was entirely possible to take any of a number of existing structures and convert them into self storage facilities. [More]
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