Contributing Editors

Being the Best Never Hurts in the Self Storage Industry

by John Stevens August 19, 2013 9:26 PM
There is no better way to advertise than to just be awesome. Yes, a good scandal or two will get you in the news, but for a business—self storage or otherwise—that is not a good thing. No, when you are named the best it is because the people have spoken, and if they have spoken that means they are talking--and that is good for business. [More]

Popularity can be Profitable in the Self Storage Industry

by Kim Kilpatrick April 21, 2011 2:35 PM
People have always looked to the opinions of others when it comes to just about everything. We tend to feel that if we can get an opinion from someone that used the product or travelled to the destination than we are getting a true assessment of its value and a much clearer picture of how good it is relative to what commercials or advertising says. [More]