Contributing Editors

Planet Self Storage Mural Blocked by Construction of Residential Buildings

by Holly Robinson June 9, 2014 10:04 PM
If I asked people in the community where you self storage business was located what comes to their mind when they think of your facility, what would they say? Would they mention your great customer service? Your air-conditioned units? Your free moving truck? Would they mention whales? [More]

Benny's Moving and Storage Adds Long Distance Moving to Services

by Holly Robinson January 2, 2014 11:51 AM
One of the ways that self storage facilities can increase revenues is to add moving to the list of their services. Some facilities only provide local moves. Benny’s Moving and Storage in Boston already offers local moving services. However, they just announced that they are adding long distance moving options to their customers. [More]

Self Storage in the News

by Tony Gonzalez September 19, 2013 9:57 PM
Red Mountain Storage in Boulder City, Nevada, recently sold for over $5.2 million. Marcus & Millichap Real Estate Investment Services was the company that arranged the sale.

Red Mountain Storage has 11,913 square-feet. Built in 2000, it sits on approximately five acres at 1675 Nevada Highway in Boulder City. Another section was added to the self storage facility in 2006. [More]

Boston Self-Storage Firm Enlists Bruin Broadcasts as Marketing Tool

by Kim Kilpatrick February 15, 2010 1:22 PM
Humboldt Storage and Moving, of Boston, MA, announced today that it will sponsor broadcasts of Boston Bruins games on The Sports Hub, 98.5 FM. In addition, Humboldt will sponsor several contests and in-game and on-air promotions, such as "Move Around the NHL," a pre-game segment that previews all the games going on in the NHL that night. An in-game segment will also be part of "Move Around the NHL," and will provide scoreboard updates for other NHL games. Humboldt will also sponsor the Sports Hub headlines from 2 p.m. to 7 p.m.

Sponsoring a sports team is a commonly-used advertising technique for businesses of any size. Self-storage businesses most often help local teams by providing them with free equipment storage space. Providing free storage space, though, may only generate one press release to give publicity to the self-storage business -- while becoming an ongoing sponsor of game broadcasts insures that the business name will be heard frequently on the air. [More]