Contributing Editors



LifeStorage in Chicago to be a Premier Sponsor for a Local Radio Talk Program

by Winnie Hsiu February 8, 2012 9:48 AM
Marketing and branding are top business concerns for owners of self storage facilities. They are always looking for new and innovative ways to market their business and ways to create a business brand and get it in the public's awareness. LifeStorage in Chicago is using some marketing innovation by connecting with a local sports-talk radio station. [More]

Chicago Self Storage Company Enlists Help to Improve Its Branding

by Tony Gonzalez October 31, 2011 4:52 PM
Branding is a marketing term that creates distinctive features for a company or a product that makes it easily identifiable from its competition. Branding can include features such as logos, color combinations, fonts, symbols, or catch phrases. It establishes qualities or characteristics that make a company different or special and makes it stand out in the market place.

LifeStorage in Chicago understands the benefits of establishing strong branding and has enlisted Smbolic to develop their brand. Symbolic is a strategic design and innovation firm with offices in Chicago, Atlanta, and Vancouver. [More]
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