Contributing Editors



Self Storage Acquisitions Too Hot to Handle?

by John Stevens January 17, 2011 8:09 AM
In the second half of 2010 investors swarmed to the self storage industry, buying up businesses like they were on the clearance rack. And the 2011 outlook for the domestic self storage market has “bullish” written all over it. Niche investors and lenders are increasing movement to this sector as In the second half of 2010 investors swarmed to the self storage industry, buying up businesses like they were on the clearance rack. And the 2011 outlook for the domestic self storage market has “bullish” written all over it. Niche investors and lenders are increasing movement to this sector as capitalization or CAP rates continue to decline and new investors join the buying game. [More]

Web Marketing Firms and Social Media Great Ways to Drive More Business For Self Storage

by John Stevens January 13, 2011 11:06 AM
Nowadays, the first place potential customers look to for finding a self storage facility is the web. This means self storage operators should make their website as eye-catching , accessible and informative as possible. Often taking advantage of a marketing company or joining a self storage directory or online marketplace are great options. Social media is also growing in prevalence on self storage websites and businesses should consider using RSS (Real Simple Sindication) of blog entries and social media such as Twitter and Facebook to attract new customers. [More]

Self Storage is a Great Way to Get Your Business Up and Running

by John Stevens January 11, 2011 9:20 AM
There has been plenty of talk about how the self storage industry is a good one to get into. With the number of real estate ventures that are currently buying up self storage facilities for millions of dollars it appears to be a healthy and robust business. However, self storage facilities can actually be a great way to get any business up and going. [More]

The Power of Webinars Can Help Self Storage Companies Optimize Business Practices

by John Stevens January 11, 2011 8:05 AM
In the self storage industry, as in all industries, improving aspects of your business are essential. This allows your business to grow in the right direction and most importantly attract new customers. Seminars held by experts in the self storage industry are a great resource. However, they might be out of travelling distance and too expensive to get to. Thus comes the webinar. A perfect blending of getting expert advice in an easily accessible way through Internet broadcasts. And for the most part, they’re free! [More]

Holiday Season Offers Optimum Time to Market Your Storage Business to Customers

by John Stevens December 21, 2010 8:09 AM
Every holiday season, storage facility owners and operators see a surge in business from people who need extra space each year, possibly even using that space to store and wrap gifts. But there are top strategies self storage owners can take to turn the holiday surge into a permanent surge of business. [More]

Georgia Self Storage Owners Know When to Put Competition Aside

by Holly Robinson December 17, 2010 4:39 PM
Business is business. You are out to make a dollar and not help the other guy out; you want to bury him. However, there is a time and a place where it becomes good business to put the drive for personnel financial success behind you and work with your competition for the greater good of one and all. [More]

Who Let the Dogs Out at the Self Storage Facility?

by John Stevens December 16, 2010 7:48 AM
Storage facilities across the United States probably haven’t imagined a bunch of dogs traipsing through their buildings as having any benefit at all. [More]

The Buy vs. Build Debate Is Becoming Clear in Self Storage Industry

by John Stevens December 7, 2010 2:27 PM
During the booming 1980s and 1990s and up until 2006, the most common path into the self storage business has been to build, however, the tides are beginning to change and from a financial standpoint, buying has become the safer bet. [More]

Detailed Due Diligence Records Can Help Ease a Sale

by John Stevens December 3, 2010 11:10 AM
Storage facility owners looking to sell their business should know that nowadays what can make or break a deal are well-maintained due diligence records that are thorough and organized. In today’s market, lenders are running a sharp eye through documentation and heavily assessing the financial well being of a business. [More]

Using Social Media and Online Contests to Promote Self Storage Business

by John Stevens November 23, 2010 1:23 PM
When a storage company kicks off its website, it usually has taken a big step toward generating more revenue by using the Internet. It can increase sales even more by linking the website to partner sites and blogs. Storage facility owners and managers are also discovering that participating in social sites like Facebook and Twitter can create a buzz for their business. And now special promotions, some that involve online video contests are popping up. [More]