Contributing Editors

Unique Promotions Can Be Key to an Effective Marketing Campaign

by John Stevens February 9, 2011 11:58 AM
It’s hard keeping up with the competition in the self storage industry. Especially with the strength of the market through the recession and with more and more facilities opening up across the nation. There is certainly a high demand for the storage of excess belongings. Americans sure love their stuff. And that is what gives the self storage industry strength. However, in competitive times it’s good to have a solid marketing campaign, which can often center around the most eye-catching strategy: promotions. [More]

UK Self Storage Facility Encourages College Students to Recycle

by Kim Kilpatrick August 30, 2010 12:56 PM
Cardiff Self Storage, a storage facility located in the United Kingdom, has decided to participate in a campaign to encourage local college students to recycle unwanted items. The recycling campaign, called Get It Out for Cardiff, will donate clothing to the Salvation Army, and nonperishable food items to FareShare. The campaign will also benefit the British Heart Foundation and Raise and Give. So far the campaign has been a phenomenal success, raising several tons of materials to donate to local charities. [More]

Niagara Falls Man Lists Self Storage Unit as Residence in Order to Join Mayoral Race

by John Stevens July 5, 2010 2:33 PM
The rules regarding who can run in the election for mayor of a town are much the same in most of the world’s democracies. Elections laws customarily require that candidates live in the town, be of a certain age, be a citizen of the country in which the town is located, etc. The rules are not much different in St. Catharine’s, Ontario, Canada. But a man who lives in nearby Niagara Falls has found a way to bend them. He has rented a St. Catharine’s self storage unit and has listed it as his residence in St. Catharine’s, allowing him to enter the St. Catharine’s mayoral race. [More]

Self Storage Owner Runs for School Board

by Winnie Hsiu March 17, 2010 10:46 AM
Mike McDaniel, co-owner with his wife, Linda, of Preferred Self Storage in Double Oaks, Texas, has announced that he is running against incumbent Tommy Kim for Place 3 on the Lewisville, Texas school board -- the LISD Board of Trustees. McDaniel filed notice of his campaign on Monday afternoon.

It's not unusual for self-storage owners to take an active role as leaders in the community. Self-storage facilities often become strong proponents of local charities and school fund drives. For Mike McDaniel, running for a position on the school board is a natural extension of the volunteer work that he already does in Lewisville. Last year, Preferred Self Storage, the facility run by Mike and Linda McDaniel, was awarded one of four Humanitarian Service Awards by Inside Self-Storage. The award was based on Preferred's support of the Lewisville High School Circle of Friends Club, a club dedicated to supporting students in the Lewisville area who have developmental challenges. Members of the club find ways to include their developmentally-challenged peers in regular high school activities, by eating lunch with them and taking them on school outings. [More]

Comic Candidate for CA Governor Displays Self-Storage Unit Contents

by Tony Gonzalez February 11, 2010 4:30 PM
California gubernatorial candidate and media-wise comic artist Lowell Darling kicked off his campaign yesterday by hauling the contents of his self-storage unit to San Francisco's Gallery 16 and putting them on display. Darling's possessions, which previously were stored at Southpoint Self Storage in Sebastopol, California, comprise an exhibit entitled "Full Disclosure." Darling says that putting the self-storage items on display shows that he has nothing to hide. Darling's possessions will be on display until March 31. In addition to the things that Darling was keeping in self-storage, he is also exhibiting all the rest of his worldly possessions. According to Gallery 16's website, Darling has put on exhibit "everything he owns." Some items, however, will remain in boxes.

"I took everything and set it in the middle of the gallery," Darling said. "Forty boxes containing the history of how I became an artist." The possessions on display include Darling's first drawing as a child, leftover documents from his previous failed gubernatorial bid against then governor Jerry Brown (who is expected to enter the race again this year) in 1978, and Internal Revenue Service documents from a dispute Darling had with the IRS in the early 1970s. Darling battled the IRS for years because it refused to classify him as an artist, claiming he did not make enough money at it for it to be considered his occupation. [More]