Contributing Editors

Extra Space Storage is Number One in Online Brand Performance

by Winnie Hsiu August 21, 2012 6:19 PM
In the last 15 years, much has changed in the way companies do business – and that is largely due to the advent of the Internet. Today, it is a given that companies will have a web page. It is a given that prospective customers will search for information products and services on the Internet. Because of these givens, smart companies have developed marketing tactics so that prospective customers can easily find them.

Companies use SEO (which is search engine optimization) so that their web sites will have a high ranking when customers do a search. Companies use social networking such as Facebook and Twitter. These practices help companies get new customers and keep current ones. [More]

Self Storage News Roundup

by Kim Kilpatrick July 24, 2012 6:41 AM
bSome days in the news, the self storage industry is quiet. Not much happens. Other days, it’s a flurry of activities. Today, it’s a flurry.

Changes are coming to the small town of Busti, New York. Busti is on the south end of Chautauqua Lake. It has a population of 7,000. Their town board held a public hearing on the Joe Casel’s proposal to add self storage units to his business. He owns Casel Auto Wrecking and seeks a special-use permit. He wants to transform his salvage yard into a self storage facility. He already has one facility that has 25 units. He seeks to build two more buildings. [More]

Self Storage Company Announces Environmental Milestone

by John Stevens April 23, 2012 6:38 PM
Earth Day has become a worldwide celebration and event in which millions are able to show their appreciation for what the Earth has given us (and allows us to take). It has become something that over 175 countries participate in with demonstrations by individuals, groups, and businesses—including the self storage industry-- alike. [More]

How Special is Your Self Storage Facility?

by John Stevens April 4, 2012 6:41 PM
In the beginning, the self storage industry was pretty cut and dry. People had more stuff than they had space at home and didn’t want to get rid of it. Buying a larger home is not always economical; that’s where the self storage industry was able to step in and fill a need. People needed more space and they provided it. [More]

U-Store-It in New York City Becomes Cube Smart

by Holly Robinson March 29, 2012 1:29 PM
In September 2011, U-Store-It underwent a new branding and service model and became known as CubeSmart. CubeSmart recently introduced the new brand to the New York City area. All of its 24 New York locations will display the CubeSmart brand by the end of March 2012. [More]

A Healthy Self Storage Industry is Reason for Thanks

by Tony Gonzalez November 23, 2011 9:08 PM
The number of businesses that are failing around the country can be depressing. Some goods and services just aren’t doing well giving the current economic climate. In fact, in the last year the self storage industry had over $20 billion in revenue. [More]

CubeSmart Purchases 16 Units in New York City

by Tony Gonzalez November 8, 2011 12:30 PM
Yesterday, CubeSmart purchased a 16-property self storage portfolio from Storage Deluxe for $357.31 million dollars. CubeSmart also has another deal in process with Storage Deluxe that should close in the first quarter of 2012 once the loan-assumption process is completed. [More]

Business is Good in the Self Storage Industry

by John Stevens November 3, 2011 6:15 PM
In a perfect world, everyone would be crowing about how business is booming. Sadly, our world is far from perfect. With the economy being what it is pretty much worldwide, too many people have seen their business do poorly or go under. The self storage industry, however, is one that has managed to do good during these tough economic times. [More]