Contributing Editors



Powerful and Practical Phone Skills Focus of Upcoming Self Storage Webinar

by John Stevens April 21, 2011 10:16 AM
As with most industries, the self storage industry relies on sales as a critical component of self storage occupancy and revenue, and therefore success. Self-storage operators and managers must be consummate salespeople, clearly explaining their facilities’ features and benefits, building value, responding to customer objections and successfully closing the sale. There is nothing more effective to reaching out and making a connection with the customer than the old-fashioned phone call. [More]

Self Storage Enhances Marketing Presence with Use of Internet Video

by John Stevens April 21, 2011 9:29 AM
Video has become a main staple of many business websites, enhancing internet marketing presence and beefing up effective search engine optimization (SEO) tools. And for self storage, virtual tours of the outside of the facility as well as the more detailed views of extra-wide drive aisles, covered loading areas, interior shots of units and a clean office will make customers feel more comfortable with your facility and be more likely to rent from you. [More]

New Doors For Self Storage Facilities Give Added Protection For Customers’ Belongings

by John Stevens April 8, 2011 7:31 AM
Self storage operators are always looking out for new innovations to improve their business. Lately that has centered around web technology, such as improving a ranking on search engines, implementing a social media presence or hooking up with an online booking search engine. But sometimes operators need only look at the basic elements of their self storage facility to make improvements. A rising star on the self storage scene is hinged and sealed doors replacing the traditional roll-up doors. [More]

New Website Combines Search Powers and Offers Pumped Up Service

by John Stevens March 10, 2011 8:02 AM
Storage.com and Ustoragesearch.com has teamed up to form a powerhouse self storage search service. The sites combined forces to provide a new website that offers an opportunity for self storage operators to increase their internet presence and attract new customers. [More]

Upcoming Webinar Can Help Self Storage Operators Interact Better With Customers

by John Stevens February 7, 2011 11:59 AM
The self storage industry has put a lot of time into pleasing customers and making transactions smooth and easy. Whether that be over the phone, on the internet, through a kiosk, or in person, it is the impression a customer gets from a business and its proprietor that can make or break the deal. Most consumers overwhelmingly like to give their business to people who are likeable and pleasant. [More]

Interest in Call Center Enhancements Growing in Self Storage Market

by John Stevens January 20, 2011 7:38 AM
When a phone call comes into a self storage facility, no owner wants to miss it. Most potential customers pick up the phone first and call the nearest storage facility. Storage operators don’t want them to call up the next self storage business in the phone book simply because no one was in the office to answer. Having the call go to voice mail can result in a lot of hangups. As a result, many self storage facilities turn to the services of call centers or enhanced services so that no calls are ever missed or routed to voice mail. An example of the growing popularity in call centers and related software is inContact which has expanded its footprint in the self storage market with the addition of two new storage customers today. [More]

Clearer Understanding of Self Storage Costs Needed For Customers

by John Stevens January 18, 2011 1:11 PM
Self storage rates are something of equal concern to both the self storage operator and his
customer. Both want fair dealings for the amount of space provided and the cost involved. For
the customer, knowledge about self storage rates is of recent concern as self storage owners and
managers strive to deliver a clearer understanding of what determines the base costs and some
added costs. [More]

Mystery Shopping and Evaluation of Phone Calls Can Benefit Self Storage Business

by John Stevens December 31, 2010 8:40 AM
The Internet is fast becoming a way for customers to search for self storage facilities, but the simple phone call is still the most prevalent way a customer gets information. Statistics show 93 percent of all renters call a facility first and their main question is what size units are available. During the few minutes a salesperson is on the phone, he must build a rapport with the customer and hopefully make the sale. But some employees interact better with customers in person. Mystery shopping is a way to evaluate phone sales and train staff in handling telephone communications with customers looking for self storage. [More]

uShip and SpareFoot Join to Form Web Portal to Improve Consumer Searches for Facilities

by John Stevens November 16, 2010 11:36 AM
Finding and choosing a local storage facility just became easier for those in the market to find a safe and secure home for their excess belongings. A new, all-inclusive, online, ready at your fingertips web portal has been compiled and is ready to use for customers wanting to compare pricing, unit sizes, location, photos, customer reviews and more about self storage facilities in their area. [More]
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