Contributing Editors

Self Storage Company Wants to Put Information at Your Fingertips

by Winnie Hsiu May 12, 2014 11:29 PM
Do you need to keep your kids occupied in the waiting room at the doctor’s office? How about organizing your pictures? Or managing your DVR recordings? Paying bills? Keeping up with the latest and greatest news from your community and around the world? Well—there’s an app for that. [More]

You Can Always Do Better in the Self Storage Industry

by Holly Robinson November 27, 2013 11:50 PM
Growing up did you know a kid that got upset if he got a ‘B’ on his/her report card? Did you try to comfort that person by telling them that a ‘B’ is good; heck, that it’s a lot better than a ‘C.’ Did they respond by saying that an ‘A’ would be better? [More]

Self Storage Industry is College Friendly Whether You Are Student or a Graduate

by Tony Gonzalez June 28, 2013 11:20 PM
There is a t-shirt that can often be found on college campuses everywhere that reads: College—the best 4-7 years of your life. With all that there is to do in college from partying hard to finding out what you want to do with your life and making life-long friends the t-shirt it would be easy to argue the shirt is true—and the self storage industry can make it better. [More]

Summer in the Self Storage Industry Means Busy Times and Savings

by John Stevens June 3, 2013 11:45 PM
How often do you see people move in the dead of winter? Not very often, right? No, while it may be cooler to work the weather doesn’t allow for moving in the winter (at least not without an added measure of difficulty). Summer is the time to move, and as a result often ends up being a busy time in the self storage industry. [More]

Contests a Great Way for Self Storage Industry to Engage People

by Tony Gonzalez April 9, 2013 6:06 PM
The toughest part about any business—self storage or otherwise—is not getting ready to open. It’s engaging people and getting them to walk through the door. Companies will spend thousands and some millions of dollars in elaborate advertising campaigns, but many in the self storage industry like to try a simpler route. They just hold a contest. [More]

Self Storage Industry Has Special Appeal for the College Crowd

by Winnie Hsiu April 8, 2013 8:52 PM
Every business—self storage and otherwise—has certain demographics that it will hold special appeal for. When it comes to the self storage industry there are a number of demographics that the industry can target, but one in particular is the college student. [More]

Every Little Bit Helps in the Self Storage Industry

by John Stevens February 14, 2013 12:25 AM
When you open your business the tough part is over. Next to some marketing and advertising the bulk of the work will be the necessary day to day up keep and what is necessary for operations. Do those things right and chances are good that you will be a success. However, when the day is done is that enough? [More]

Self Storage Wants to Make Things Easier for You

by Holly Robinson September 29, 2011 6:13 PM
In this day and age there is one thing that every customer wants, no matter whether they are renting a unit from a self storage facility, buying a new car, or going grocery shopping and that is convenience. People don’t want to have to work hard at spending their money; they work hard enough to earn it. Many within the self storage industry are doing what they can to make their business as user-friendly as possible. [More]

Being “In Touch” Results in Being “In Business” in the Self Storage Industry

by John Stevens September 21, 2011 7:06 PM
Have you ever seen an advertisement and wondered what in the word the marketing executives were thinking when they approved it? Advertisements need to speak to the viewers, but preferably in a way that entices them to frequent an establishment, not make it the butt of jokes. Those who fail in this regard will often find themselves lacking in business simply because they failed to get in touch with the people. [More]

Self Storage in the 21st Century

by Kim Kilpatrick September 5, 2011 10:21 AM
Back in the day it only took a quality product and a little advertising to get ahead in the business world. Make or provide something that people really want and you were virtually a guaranteed success. As the 21st century progresses though, it takes more than just a quality product to be a success. [More]
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