Contributing Editors



Website Optimization and Online Marketing Focus of Upcoming Self Storage Webinars

by John Stevens June 7, 2011 8:06 AM
Two webinars are gearing up that focus on the Internet and are part of the Mini-Storage Messenger Self Storage Webinar Series which offers informative monthly webinars free of charge to self storage professionals. One will provide tools for creating an effective online presence for a self-storage facility and the other will address online marketing issues such as consumers’ reliance on smartphones and the explosion and growing relevance of social media. [More]

Self Storage Enhances Marketing Presence with Use of Internet Video

by John Stevens April 21, 2011 9:29 AM
Video has become a main staple of many business websites, enhancing internet marketing presence and beefing up effective search engine optimization (SEO) tools. And for self storage, virtual tours of the outside of the facility as well as the more detailed views of extra-wide drive aisles, covered loading areas, interior shots of units and a clean office will make customers feel more comfortable with your facility and be more likely to rent from you. [More]

National Self Storage Alliance Helps the Little Guy Out

by Winnie Hsiu March 17, 2011 12:30 AM
The United States has always been a country that has talked about protecting and promoting the little guy. Politicians always talk about trying to speak for the minority. Unions like to say that they give every worker a voice. Home owners associations are intended to give individual owners a voice in their community. [More]

New Web Marketing Tool Designed Just for Self Storage Industry

by John Stevens February 24, 2011 11:31 AM
When prospective renters first start to look for self storage, ninety percent of them use a web search. Numbers don’t lie and that’s why it’s important to have a comprehensive web presence. Red Nova Labs, the company that created StorageFront and Self Storage Marketing Ahead recently unveiled a new marketing service called WebWorks for Self Storage specifically aimed at improving storage facility websites. [More]

Stay in One Place, Sunrise Self Storage Facilities, and Google Will Find You Eventually

by Winnie Hsiu September 22, 2010 11:57 PM
According to the United States Search and Rescue Task Force, the thing to do if you get lost is to stay in one place -- and stay together. Sunrise, Florida, and its more than 86,000 citizens have been doing just that for 50 years, since Sunrise (originally called Sunset) was first established. Yet for almost a month this summer, Google Maps sent viewers who were looking for Sunrise to Sarasota -- a city that is 200 miles away and on the other side of the state -- instead. Not only was the city of Sunrise lost, but so were all its businesses (including many self storage facilities), addresses, and even city hall, much to the mayor’s dismay. [More]

Getting Faster, Fresher Search Results from a Google Search? Caffeine is the Culprit

by Tony Gonzalez June 10, 2010 12:11 PM
Google announced this afternoon that its new web indexing system, Caffeine, has been live for several days now, and should be providing at least 50 percent fresher web search results than its old indexing system. Previously, there was sometimes a fairly long delay between posting a website update and having it appear in search results on Google. For self storage companies and other small businesses, this means that updates to websites or to blog entries should appear in Google search results much more quickly than they did before.

For self storage companies and their prospective tenants, this could be important news. According to Michael Schulman of StorageClicks.com, who presented at the Massachusetts Self Storage Association’s Northeast 2010 Trade Show, there are 823,000 web searches for “self storage” every month. According to an article by Chuck Gordon, the CEO and cofounder of online self storage marketplace SpareFoot.com, in last November’s Inside Self-Storage, some self storage companies say that they get as many as 50 percent of their new tenants online. [More]

Is Physical Storage Safer than Digital?

by Kim Kilpatrick June 1, 2010 9:43 AM
When it comes to information and images, it almost goes without saying, for most people, that digital storage must be safer than relying on a physical copy. After all, digital copies can be backed up almost instantly, with several copies stored in different locations. If you are worried about losing information, having several digital copies of it seems like the safest thing to do.

What if, however, you are not worried about losing information, but are instead worried about keeping private information private?

It’s starting to become clear that hard paper copies, although they are vulnerable to destruction or to getting accidentally lost or thrown away, are more secure when it comes to guarding private information such as physical home addresses, financial information and identification numbers, and medical records. Putting archived hard copies of medical records and other private information in secure physical facilities, such as self storage units, where they can be kept safe behind fences and gates that can only be accessed in front of security cameras and using biometric technology, may be the only way to keep private information safe. [More]

Google Targets Storage Industry in April Fool’s Day Hoax

by John Stevens April 2, 2010 1:10 PM
Google is famous for its yearly April Foolery. This year, Google targeted the storage industry, issuing a release in its Google Docs blog stating that in addition to its document storage, it would offer physical storage. Google claimed it would store anything. Google would charge $0.10 per kilogram for uploads and downloads. Then, it claimed, users could use “CTRL-F” to find objects around the house such as keys and remote controls. Furthermore, users could share their stored items – just as they can share Google Documents – with other users, anywhere in the world.

“Store your keys, remotes, rail passes, and other objects you commonly lose with Google Docs, and you’ll never have to worry about finding them again,” wrote Peter Harbison, a Google Product Marketing Manager, in the Google Docs Blog for April 1. “Having trouble moving your piano from New York to California? Change your mind and want to share it with your friend in England instead? No problem. With one click you can have your piano delivered to anyone you choose, anywhere in the world.” [More]
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