Contributing Editors



Self Storage Industry Continues to Expand Overseas and Online

by John Stevens January 7, 2014 6:30 PM
People like space. They like their personal space, living space, parking space—if it involves giving them more room some way some how they like it. It’s no wonder. When it comes down to it we want to be able to enjoy what we have, feel its safe wherever we have it, and be able to stretch out when we want to—all perfect reasons to rent a self storage unit! [More]

Self Storage Industry Knows How to Make the Most of What it Has

by Winnie Hsiu January 16, 2013 10:14 PM
Remember the scene in Apollo 13 when the engineers are told to figure out how to make something that the guys in the space shuttle desperately needed to live, but with some random stuff that appeared to be useless? And how they figured how to devise a contraption that was vital to getting the astronauts back home? [More]

The Storage Business Owners Alliance to Host Two Upcoming Webinars

by Holly Robinson May 4, 2012 3:00 PM
The Internet bubble, the Information Technology Bubble, and the dot-com bubble all refer to the same thing: the years between 1995 and 2000 when there was a booming commercial growth on the Internet. Many Internet-based companies (described as dot-coms) came into existence and made huge financial gains. That bubble collapsed in 2000-2001. [More]

StorageTreasures Auction Site Receives Major Investment Influx

by John Stevens July 14, 2011 7:08 AM
With the popularity of TV shows like “Storage Wars” and “Auction Hunters,” more bidders – many new to the scene – are in search of storage auctions. StorageTreasures.com, a fast-growing website for self storage auction seekers, has just received a vote of confidence: investments from a trio of industry leading storage companies. [More]

A Vote to Allow New Domain Names Will Likely Become “Biggest Change” Seen on the Internet

by John Stevens June 20, 2011 8:22 AM
The suffixes - .com, .net and .org –that we have all become so used to could now change to .food, .cars, .clothes, .storage and other various domain name endings. A powerful global company that charts the course of the Internet decided today to make available countless new domain suffixes, allowing companies to be creative and unique when guiding users to their websites. [More]

Self Storage, the World Wide Web, and You

by Kim Kilpatrick June 15, 2011 9:17 PM
Senior citizens can recall a day when computers were considered new-fangled thing-a-ma-bobs. The 30 to 40-something generation can recall a day when computers were mostly for games. Ask the youth of today and they likely could not imagine a world without computers. To be even more specific, they could probably not imagine a world without the internet. [More]

Website Optimization and Online Marketing Focus of Upcoming Self Storage Webinars

by John Stevens June 7, 2011 8:06 AM
Two webinars are gearing up that focus on the Internet and are part of the Mini-Storage Messenger Self Storage Webinar Series which offers informative monthly webinars free of charge to self storage professionals. One will provide tools for creating an effective online presence for a self-storage facility and the other will address online marketing issues such as consumers’ reliance on smartphones and the explosion and growing relevance of social media. [More]

Auditing and Internet Topics of Upcoming Self Storage Webinars

by John Stevens May 13, 2011 8:55 AM
Two webinars sponsored by SkilCheck and Storitz will be held next week to guide self storage owners and operators on the topics of auditing and optimizing your internet presence to showcase your self storage property. [More]

Self Storage Enhances Marketing Presence with Use of Internet Video

by John Stevens April 21, 2011 9:29 AM
Video has become a main staple of many business websites, enhancing internet marketing presence and beefing up effective search engine optimization (SEO) tools. And for self storage, virtual tours of the outside of the facility as well as the more detailed views of extra-wide drive aisles, covered loading areas, interior shots of units and a clean office will make customers feel more comfortable with your facility and be more likely to rent from you. [More]

If you Build it, they will Store (Self Store, that is)

by John Stevens April 5, 2011 12:37 PM
“If you build it, they will come” is a mantra that became famous in a baseball movie, but is something that every small business owner is dying to believe. Rather than wait and see, they typically find some way to advertise whether it is in the community with flyers and/ or a billboard, city-wide with a radio ad, and/or regional to national with a television commercial. [More]
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