by Winnie Hsiu
September 22, 2010 11:57 PM
According to the United States Search and Rescue Task Force, the thing to do if you get lost is to stay in one place -- and stay together. Sunrise, Florida, and its more than 86,000 citizens have been doing just that for 50 years, since Sunrise (originally called Sunset) was first established. Yet for almost a month this summer, Google Maps sent viewers who were looking for Sunrise to Sarasota -- a city that is 200 miles away and on the other side of the state -- instead. Not only was the city of Sunrise lost, but so were all its businesses (including many self storage facilities), addresses, and even city hall, much to the mayor’s dismay.
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Tags: sunrise, florida, google maps, sunset, united states search and rescue task force, sarasota, self storage, mayor, fort lauderdale, coral springs, smart stop self storage, mike ryan, algorithms, eric schmidt, google, la jolla, california, rogers, minnesota, wickliffe, ohio, woodstock, virginia, imperial beach, california, data providers, local business, small business, losing money, losing business, online marketing, mike blumenthal, florist, sherry tannozzina
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