February 22, 2013 6:01 PM
You’ve probably heard the expression “What goes around comes around.” That generally refers to how you treat people. If you are kind and nice, that treatment will come back around to you and you’ll be treated kindly. If you’re mean to others, that meanness will come back someway and somehow into your life.
In a way, that saying could be applied to technology. What goes around – and becomes common and standard in one area – will spread around the globe and become standard and common in other places around the world. [More]
September 21, 2011 7:06 PM
Have you ever seen an advertisement and wondered what in the word the marketing executives were thinking when they approved it? Advertisements need to speak to the viewers, but preferably in a way that entices them to frequent an establishment, not make it the butt of jokes. Those who fail in this regard will often find themselves lacking in business simply because they failed to get in touch with the people. [More]
June 23, 2011 7:12 AM
Although the recession still lingers, the economy is starting to improve, according to nearly 3,000 small business owners nationwide who were featured in the 2011 U.S. Bank Small Business Annual Survey. [More]
May 4, 2011 9:44 AM
When self storage operators and owners, along with other business professionals, think of having a social media presence, two powerhouses come to mind– Facebook and Twitter. But rising in the social media scene is a site that aims more at the professional crowd – LinkedIn. Where Facebook became the preeminent “social network” site, LinkedIn is becoming the preeminent “business network” site. Self storage and other businesses should take heed as LinkedIn begins its meteoric rise. Setting up a business profile on LinkedIn could mean a big business boost. [More]
February 5, 2010 12:33 PM
In another example of how social networking sites can be used to benefit the self-storage industry, PhoneSmart Director Tron Jordheim decided to use LinkedIn, an online professional social network, to find out why professional people choose a particular self-storage company over another. He generated a poll asking, "If you are using or have used self-storage, why did you choose one facility over another?" More than 500 LinkedIn members (out of LinkedIn's network of more than 13 million) responded. Here are their responses:
Fifty percent chose based on the convenience of the location.
Thirteen percent looked for the lowest price.
Twelve percent chose based on special features and amenities.
Another twelve percent chose the facility that looked the cleanest.
Eleven percent simply chose a facility that was recommended to them by someone else. [More]