June 24, 2014 5:57 AM
Data. Important stuff for a business. By using data, a self storage facility can make effective decisions that will help move their business forward. I want to briefly share the results of a study done by a professor at MIT and a white paper about analytics that can be extracted from phone calls. [More]
May 26, 2014 9:37 PM
If your self storage facility is part of a national chain or run by a large self storage management company, that chain or company probably has people who take care of the social media aspect of your business. But, what if you are a smaller operation? What if your storage business is fairly small and there isn’t someone who has a specific job that handles social media? [More]
May 8, 2014 11:41 PM
A business—self storage and otherwise--can’t succeed if no one knows it exists. It would be kind of hard for a store to rent or sell whatever its product is, and it would be hard for a self storage facility to find occupants for its units. To do so stores, self storage facilities, and other companies have to do one thing—engage in a little marketing. [More]
May 2, 2014 4:32 PM
Earlier today I read an interesting statistic. It stated that Google+ is now the second-largest social media site in the world. Over 235 million people actively use it per month. That’s amazing.
I also read that it’s rather hard to describe. That is because what you “see” is heavily influenced by your expectations and experiences. Have you seen the ink blot that could be viewed either as a young woman (dressed in the 1800s styled clothing) or an old hag with a wart on her nose? If you mainly use Facebook as your social media, that is what you will “see” in Google+. [More]
February 28, 2014 11:07 PM
Opening a business—self storage and otherwise--of any kind is a big step in life; one that can come crashing down real hard if you fail to do one real important thing. You have to market your business. The only problem with that is with the wide variety of options available to businesses now the whole concept can be overwhelming. [More]
April 22, 2013 7:27 PM
Almost every time you turn around, there is something in the news about social media – and Facebook, Twitter, and YouTube are some of the big daddies on the playing field.
Facebook was founded in 2004 with over 1 billion users as of October 2012. YouTube was founded in 2005 and roughly 60 hours of video is uploaded to the site every single minute. Twitter was created in 2006 and has over 500 million registered users as of 2012. Many companies use these sites in their marketing campaigns. [More]
December 28, 2012 9:41 AM
The main reason for marketing is to generate customers and revenue for your business. A company needs to build awareness so that customers and potential customers know and understand your company. Then, your company needs to develop leads that will get those people to rent a storage unit from you.
In today’s world, over 75 percent of all Internet users go online and do research before they buy something. In many cases, Google will place videos at the top of search results. That is why it is critical to have videos on YouTube about your company. [More]
December 6, 2012 6:34 PM
A new year is just around the corner. This is the time of year when many people set New Year’s Resolutions to improve their lives and make changes for the better. For owners and managers of self storage businesses, this is also a great time to rethink and make improvements of your marketing activities – and a time to commit to trying new and inexpensive market tactics.
Here are 8 low cost ideas that you could try during 2013. [More]
September 14, 2012 6:47 PM
QR codes (short for “quick response”) -- you’ve probably seen them around because they are popping up everywhere you look. They are those little squares with a funky black and white pattern inside. They are cousin to the bar code.
You use a QR code reader on your smart phone (and your phone needs to have a camera) to scan the square and read the information in the code. That information can contain a variety of information: a link to a video, webpage, document, picture, graphic, or just plain text. [More]
May 31, 2012 9:04 PM
Whenever you visit your parents or grandparents house do you see them go to the cabinet and pull out this large, unattractive, cumbersome book whenever they want to find a phone number or address for something? Do you find yourself wondering what that thing is? [More]