Contributing Editors



New Technology Could Improve Marketing Efforts for Self Storage Industry

by Kim Kilpatrick April 3, 2012 4:23 PM
There are many things that likely bother owners in the self storage industry. One of those things has to be how to figure out what marketing efforts are successful or not, and if so are they worth the money that is being paid for them. A new software package by a leading self storage software provider could go a long way to helping facilities figure that out. [More]

LifeStorage in Chicago to be a Premier Sponsor for a Local Radio Talk Program

by Winnie Hsiu February 8, 2012 9:48 AM
Marketing and branding are top business concerns for owners of self storage facilities. They are always looking for new and innovative ways to market their business and ways to create a business brand and get it in the public's awareness. LifeStorage in Chicago is using some marketing innovation by connecting with a local sports-talk radio station. [More]

Chicago Self Storage Company Enlists Help to Improve Its Branding

by Tony Gonzalez October 31, 2011 4:52 PM
Branding is a marketing term that creates distinctive features for a company or a product that makes it easily identifiable from its competition. Branding can include features such as logos, color combinations, fonts, symbols, or catch phrases. It establishes qualities or characteristics that make a company different or special and makes it stand out in the market place.

LifeStorage in Chicago understands the benefits of establishing strong branding and has enlisted Smbolic to develop their brand. Symbolic is a strategic design and innovation firm with offices in Chicago, Atlanta, and Vancouver. [More]

Self Storage Wants to Make Things Easier for You

by Holly Robinson September 29, 2011 6:13 PM
In this day and age there is one thing that every customer wants, no matter whether they are renting a unit from a self storage facility, buying a new car, or going grocery shopping and that is convenience. People don’t want to have to work hard at spending their money; they work hard enough to earn it. Many within the self storage industry are doing what they can to make their business as user-friendly as possible. [More]

Manhattan Mini Storage Launches Controversial Ad Campaign

by Winnie Hsiu September 19, 2011 5:05 PM
Businesses use marketing campaigns to sell their company, their goods, or their services to prospective customers. When the business uses a marketing ad campaign that is controversial, the results of the ad can go one of two ways. It can either upset potential customers so much that they refuse to do any business whatsoever with that company. Or, it can flip regular customers into die-hard, loyal clients. Whether or not the ad is successful is due to the location of the storage unit and their target market. [More]

What's the Real Price in Discounted Rent

by John Stevens September 7, 2011 10:53 AM
Everyone loves a bargain. In 2010, 49% of business transactions included free shipping. Many people canceled their orders when they discovered they couldn't get free shipping. In 2009, the Denny's restaurant chain offered a free breakfast to its customers. They saw increased revenue because of their giveaway. This year to celebrate its 84th anniversary, 7-Eleven convenience stores across the country offer free 7.11 ounce Slurpees to customers on the seventh day of each month. Nancy Smith, 7-Eleven's vice president of marketing, said that last year on the days when customers received a free slurpee sales increased 38%. [More]

Self Storage Company Doing Business the Old Fashioned Way

by John Stevens August 25, 2011 5:57 PM
Thanks to modern technology, the possibilities when it comes to marketing and advertisements are endless for most companies. In an industry like the self storage industry, creating a crafty, eye-catching marketing campaign can mean the difference in being 60 percent full and 75-80 percent full (or more). [More]

Knowing is Half the Battle in the Self Storage Industry

by John Stevens August 3, 2011 3:28 PM
There is a saying that used to come at the end of every G.I. Joe cartoon when the show was on during the 1980s—knowing is half the battle. While it applied to all the little life lessons that the show was trying to teach its young viewers, it also directly applies to success is in the self storage business. [More]

Social Media is the key to Successful Marketing

by Tony Gonzalez June 30, 2011 4:46 PM
When things like MySpace and Facebook first began to pop up they were a cool way to reconnect with friends from childhood, high school, and college like people had never seen before. Who hasn’t had fun reaching out to an old friend through one of those mediums? As time went on they became even more popular places to play different games as well. Social media and fun and games quickly became one and the same. [More]

NJ Self Storage Facility Partners Up to Offer E-recycling

by John Stevens June 22, 2011 9:00 AM
Offering an e-recycling facility is a great way for a self storage facility to join the green movement. It not only is one step in the right direction for the environment but it is an easy way to generate publicity for your business. Properly disposing of e-waste – computers, TVs, keyboards, cellphones, and more – is a daunting task for many people. But self storage facilities are natural receptacles for such items and many have stepped up to offer assistance. [More]
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