Contributing Editors



Website Optimization and Online Marketing Focus of Upcoming Self Storage Webinars

by John Stevens June 7, 2011 8:06 AM
Two webinars are gearing up that focus on the Internet and are part of the Mini-Storage Messenger Self Storage Webinar Series which offers informative monthly webinars free of charge to self storage professionals. One will provide tools for creating an effective online presence for a self-storage facility and the other will address online marketing issues such as consumers’ reliance on smartphones and the explosion and growing relevance of social media. [More]

Who Should You Market Your Self Storage Facility To?

by John Stevens May 11, 2011 2:09 PM
One of the toughest things that an owner of a self storage unit has to do is figure out who the facility is going to be marketed to. This does not just refer to what sort of marketing strategy that the facility is going to adhere to, but the general appearance of the site as well. Who do you want the look of your facility to appeal to? [More]

Let Your Excellence do the Talking for You

by Kim Kilpatrick April 7, 2011 3:19 PM
When people go in to business, it is not uncommon to hear them say that they want to be the best at what they are doing and will become the No 1 in the land at their chosen specialty. As lofty and worthy a goal as it is, it does not matter a whole lot if people still don’t know that you exist. How do you beat the guys with an inferior product and a bigger marketing budget? [More]

Upcoming Webinar Reveals Best Kept Secrets of Online Marketing Companies

by John Stevens March 2, 2011 7:18 AM
A Web page is only the beginning of an online marketing presence. Being part of a self storage search engine like Sparefoot.com and taking part in a social media outlet such as Facebook are among other aspects that make up an Internet campaign. Some self storage operators choose to hire a marketing company to handle the myriad of dimensions to online marketing. But what if these companies are hiding secrets of the game? [More]

Unique Promotions Can Be Key to an Effective Marketing Campaign

by John Stevens February 9, 2011 11:58 AM
It’s hard keeping up with the competition in the self storage industry. Especially with the strength of the market through the recession and with more and more facilities opening up across the nation. There is certainly a high demand for the storage of excess belongings. Americans sure love their stuff. And that is what gives the self storage industry strength. However, in competitive times it’s good to have a solid marketing campaign, which can often center around the most eye-catching strategy: promotions. [More]

PhoneSmart Highlights New Pocket-Sized Kiosk Technology for Self Storage Industry

by John Stevens January 28, 2011 9:14 AM
Imagine potential customers being able to go directly to your website or online bill-pay site or even be able to dial up your self storage facility or receive a text message all with one single step using their smartphones. It’s a new innovation that is picking up momentum in the self storage industry, particularly due to PhoneSmart, a marketing company for rental property owners that recently created an entire website showcasing this new technology carrying the message, “You have a self storage kiosk in your pocket.” [More]

Self Storage Managers Can Turn Their Business Practices From Good to Great

by John Stevens January 25, 2011 10:13 AM
When a self storage client walks through the door do you know them by name and say hi with a smile? Having passion for your job and making an effort to connect with customers is just one area self storage managers should consider when trying to improve their business, according to experts. [More]

Web Marketing Firms and Social Media Great Ways to Drive More Business For Self Storage

by John Stevens January 13, 2011 11:06 AM
Nowadays, the first place potential customers look to for finding a self storage facility is the web. This means self storage operators should make their website as eye-catching , accessible and informative as possible. Often taking advantage of a marketing company or joining a self storage directory or online marketplace are great options. Social media is also growing in prevalence on self storage websites and businesses should consider using RSS (Real Simple Sindication) of blog entries and social media such as Twitter and Facebook to attract new customers. [More]

Wine Storage Facility Wins Top Prize From Mini-Storage Messenger and Shows What Quality Storage is All About

by John Stevens December 23, 2010 7:48 AM
Tis the season to be jolly. And to many people that means Christmas with a good bottle of wine nearby. The key word here is “good” wine. When it comes to cultivating the very best wines, proper storage is essential. There are many factors that go into storing wine properly and many questions to ask storage facilities when considering wine storage. One storage facility who has figured out the art of wine storage is Wine Storage Bellevue, which has just been named “Specialty Storage Facility of the Year” by Mini-Storage Messenger, a prestigious monthly publication for the self storage industry. [More]

Holiday Season Offers Optimum Time to Market Your Storage Business to Customers

by John Stevens December 21, 2010 8:09 AM
Every holiday season, storage facility owners and operators see a surge in business from people who need extra space each year, possibly even using that space to store and wrap gifts. But there are top strategies self storage owners can take to turn the holiday surge into a permanent surge of business. [More]
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