Contributing Editors

Niche Marketing Can Be the Basis for a Successful Self Storage Business

by John Stevens December 1, 2010 2:23 PM
When it comes to starting a new business or keeping a current one afloat it helps to have a stable customer base to count on. Having a certain level of consistent or repeat business you can count on makes it easier to plan what marketing efforts you will employ in hopes of creating more business. Identifying those niche markets and taking advantage of them can be the difference between failure and success. [More]

How to Keep a Self Storage Marketing Campaign Well-Crafted and Within Budget

by John Stevens November 24, 2010 3:06 PM
With an effective and affordable marketing strategy, a business can reach out to perspective clients and present them with reasons to do business with a company. Often marketing strategies include several different approaches, more so online marketing nowadays. Keeping marketing cost-effective is always key and can be done using certain techniques. To help storage owners and operators along this complicated path is an upcoming webinar by MiniCo entitled “Marketing Budget Mistakes, Myths and Traps – How to Create a Marketing Budget that Works.” [More]

Online Marketing Webinar Focuses on Using the Power of the Web to Invest Advertising Dollars Wisely

by John Stevens November 10, 2010 12:21 PM
Launching a website is one of the most powerful marketing tools a self storage professional has to market the business and begin leveraging all the online resources the Web has to offer for storage facility owners. [More]

ISS World Expo Approaches

by Tony Gonzalez September 24, 2010 11:35 PM
It’s that time of year again -- time for the Inside Self-Storage World Expo, which will be held from Wednesday, Sept. 29, through Friday, Oct. 1 in New Orleans. The ISS World Expo is a wonderful opportunity for self storage professionals to meet, network, and learn about issues ranging from everyday facility maintenance and management, to green building, to financing and legal issues. Dozens of self storage industry suppliers will also be present with product samples and information. [More]

Twitter Overcapacity After Elections: Will Twitter Survive the World Cup?

by John Stevens June 9, 2010 4:35 PM
“Stupid whale,” came through one tweet after another this morning. Twitter, the social networking site which is being increasingly relied on by self storage operators as a marketing and communication tool, was overcapacity. Users who tried to access the site were treated to a “fail whale,” an image of Twitter’s symbolic whale, being carried by eight tiny orange birds, instead. The company disabled some of its features, such as Twitter Search, hovercards, photo uploads, web sidebar data, and RSS feeds this morning in order to allow some traffic onto the site. Some prognosticators argued that Twitter had been overloaded by post-election tweets. But if a few elections were enough to disable Twitter, will Twitter survive the upcoming World Cup? [More]

“Roger the Alien” Seeks Brilliant Self Storage Slogans

by Kim Kilpatrick June 8, 2010 9:53 PM
“Roger the Alien,” a member of Inside Self-Storage’s trademark online forum, Self-Storage Talk, has posted a request for self storage operators all over the country: come up with a brilliant slogan to put on a billboard.

“Through a bit of finagling,” Roger wrote in a May 26 Self-Storage Talk post, “one of my properties has recently come upon a billboard to use for advertising purposes...I humbly turn to you, the folks of SST, for some ideas.” [More]

Is Physical Storage Safer than Digital?

by Kim Kilpatrick June 1, 2010 9:43 AM
When it comes to information and images, it almost goes without saying, for most people, that digital storage must be safer than relying on a physical copy. After all, digital copies can be backed up almost instantly, with several copies stored in different locations. If you are worried about losing information, having several digital copies of it seems like the safest thing to do.

What if, however, you are not worried about losing information, but are instead worried about keeping private information private?

It’s starting to become clear that hard paper copies, although they are vulnerable to destruction or to getting accidentally lost or thrown away, are more secure when it comes to guarding private information such as physical home addresses, financial information and identification numbers, and medical records. Putting archived hard copies of medical records and other private information in secure physical facilities, such as self storage units, where they can be kept safe behind fences and gates that can only be accessed in front of security cameras and using biometric technology, may be the only way to keep private information safe. [More]

CA SSA Hosts Gen BuY Author at Marketing Symposium

by John Stevens March 23, 2010 4:04 PM
The California Self Storage Association (CSSA) has announced that Kim Yarrow, the author of Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail, will be the keynote speaker for its upcoming marketing symposium, the 4th Annual Northern California Self Storage Owners’ Symposium. The symposium will take place on April 29th, from noon to 6 p.m., at the Lesher Theater in Walnut Creek, California. [More]

MiniCo Offers Free Marketing Webinar for Self-Storage Owners

by John Stevens February 24, 2010 1:46 PM
MiniCo Publishing announced today that the next webinar in its free webinar series will be "Marketing Strategy vs. Tactics -- a Game-Changing Marketing Distinction for Our Industry." The webinar will be presented by Derek Naylor, the president of Storage Marketing Solutions, and will be sponsored by Storage Marketing Solutions. It will be held March 24, at 2 p.m. ET/ 1 pm CT/ 12 pm MT/ 10 am PT. [More] Announces Pay-Per-Result Pricing for Self-Storage Companies

by John Stevens February 8, 2010 7:23 AM
Storage Seeker, an online self-storage facility search directory, announced last week that it is changing its pricing structure in an attempt to become more affordable for smaller self-storage companies that sign up for its services. While most storage directories charge a monthly subscription fee to list premium information about a storage facility, Storage Seeker will now give its customers the option to pay based on the number of storage Unit quote requests that they receive from prospective tenants through Storage Seeker. Quote Requests are requests from interested tenants to find out about prices of self-storage units and available sizes.

Storage Seeker's management feels that this option will be valuable to small businesses, because its Quote Requests are high quality tenant leads. Storage Seeker's Quote Requests are not provided to multiple facilities at once, but are generated for individual businesses at particular locations. [More]
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