Contributing Editors

Are You Ready for Small Business Saturday?

by Tony Gonzalez November 27, 2013 10:05 AM
Everybody knows about Black Friday. Everybody knows about Cyber Monday. But between those two dates is another date that I dare say that very few people are aware of. That date is Small Business Saturday. Ever heard of it? Me neither.

Small businesses are the backbone of the economy in the United States. They provide 55 percent of all jobs and 66 percent of all net new jobs since the 1970s. Since 1990, big businesses have eliminated 4 million jobs. During that same time frame, small businesses added 8 million new jobs. [More]

Simple Marketing Ideas

by Tony Gonzalez March 8, 2013 4:14 PM
Marketing is a big part of a successful business. In days past, companies employed TV, radio, billboards, newspaper ads, and flyers in the mail as standard avenues for marketing. Today’s companies are concerned about web sites and SEO and using social media such as Facebook and Twitter. [More]

Optimize Your Self Storage YouTube Video

by Holly Robinson December 31, 2012 11:24 AM
The world has changed over the last decade. Because of these changes, the usual marketing methods such as newspaper, TV, and yellow page ads are not as effective as they once were. Because of these changing times, marketing strategies need to change, too. Businesses need to market where their prospective customers are – and that is online. [More]

Use Mobile Coupons in Your Marketing Efforts

by Holly Robinson November 28, 2012 6:20 PM
Not too long ago, I stood in a long line at Bed Bath and Beyond to purchase a wedding present. I was in a hurry. When I finally got to the check out counter, I realized that I left my 20% off coupon in the car. I mentally debated whether the little bit of savings I would get from using the coupon was worth the hassle of running out to my car and then standing in the long line again. I decided it wasn’t so I bought my item without using the coupon. I saved time but not money. [More]