Contributing Editors



College Point Self Storage Wins Award

by Winnie Hsiu January 17, 2014 2:31 PM
The Mini Storage Messenger Magazine announced that College Point Storage Self Storage in Lacey, Washington, as the best New Storage facility in 2013. The design, functionality, esthetically appealing structure, and attractive landscaping were factors that were considered for this award. The facility also received high praise from city officials and the director of the city’s building department for its beautiful design. [More]

Mini-Storage Messenger Goes Digital

by Holly Robinson March 5, 2013 6:03 PM
In the pre-Internet days, people read newspapers to find out what was happening in the world. They read magazines on a wide variety of topics. Then came the Internet turning the print world topsy-turvy.

Today, people aren’t buying print versions of books, magazines, and newspapers like they used to. They want electronic versions that can be read on computers, smart phones, Kindles, iPads, and the like. [More]

New Year, New Look for Self Storage Mag

by Holly Robinson January 2, 2013 8:13 PM
Does anyone remember what the general reaction was to New Coke during its brief run in stores back in 1985? The new product was widely criticized and led to the popular soda manufacturer bringing back the old version rebranded as Coco-Cola Classic. Sure enough, the rebranding worked and sales were through the roof so while the road to the change was unorthodox the end result was exactly what the company wanted. [More]

Mini-Storage Messenger Sponsors Two Free Webinars

by Holly Robinson September 18, 2012 6:31 PM
Many college students heave a big sigh of relief once they graduate. No more tests. No more research papers. No more final exams. But does that mean no more learning? Hopefully not.

Abraham Lincoln said, "I do not think much of a man who is not wiser today than he was yesterday." The premise behind Lincoln’s quote is that people should learn something everyday. They should continue growing, improving, and stretching themselves. This premise also applies to those who work in the self storage industry. [More]

Mini-Storage Messenger Gets New Website Design

by John Stevens August 7, 2012 7:10 PM
Webpage design has been around for 17 years. You’d think that over the years people would learn a few simple design principles and apply them to their website. Alas, even after all of this time, you can still see horrible sites all over the Internet.

Mini-Storage Messenger recently updated their website. One look at the new design tells you that they knew exactly what they were doing. If this were school, they would get an A. [More]

Self Storage Company Knows How to do a Job Right

by John Stevens September 27, 2011 7:09 PM
If there is one thing that any supervisor will tell you he/she hates is someone that does not see a task through to completion. For some reason there are people that seem to think that just getting something started or putting in a half-hearted effort is enough. In the self storage industry that kind of person would not survive. [More]

Upcoming Webinars Offered for Free to Self Storage Operators this Summer

by John Stevens July 25, 2011 6:04 PM
Two upcoming webinars are being planned to help self storage operators focus on sales and profits. OpenTech Alliance Inc. will sponsor a free webinar on July 27 entitled “Analyzing Your Phone Data for Profit” and PhoneSmart will present a free webinar on August 10 entitled “Spend Some Time With the Sales Coaches.” [More]

Washington Wine Storage Facility Offers New Service to Help Customers Move Their Collections

by John Stevens June 29, 2011 7:13 AM
The signs of summer are upon us: swimming, lemonade, fireworks, barbecue and of course sun, lots of it. And along with that sun, comes rising temperatures that could affect your wine collection. Knowing when it’s the right time to move a wine collection into a safe, secure, climate-controlled self storage unit can be daunting for some. But the proper storage of wine is essential to the longevity of any collection. Finding the time to pack, organize and move the wine collection to a proper storage facility can be difficult as well. [More]

Website Optimization and Online Marketing Focus of Upcoming Self Storage Webinars

by John Stevens June 7, 2011 8:06 AM
Two webinars are gearing up that focus on the Internet and are part of the Mini-Storage Messenger Self Storage Webinar Series which offers informative monthly webinars free of charge to self storage professionals. One will provide tools for creating an effective online presence for a self-storage facility and the other will address online marketing issues such as consumers’ reliance on smartphones and the explosion and growing relevance of social media. [More]

Upcoming Webinar Reveals Best Kept Secrets of Online Marketing Companies

by John Stevens March 2, 2011 7:18 AM
A Web page is only the beginning of an online marketing presence. Being part of a self storage search engine like Sparefoot.com and taking part in a social media outlet such as Facebook are among other aspects that make up an Internet campaign. Some self storage operators choose to hire a marketing company to handle the myriad of dimensions to online marketing. But what if these companies are hiding secrets of the game? [More]
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