Contributing Editors



Self Storage Industry Learning How it’s the Little Things That Make a Difference

by Winnie Hsiu October 4, 2013 11:20 PM
When you were in grade school did you ever make one of those paper mache volcanoes for your science project; the one where you add vinegar and baking soda to create an ‘eruption?’ Did you end up taking second place to the kid who used red dye to make his ‘lava’ look more realistic even though your projects were otherwise identical? [More]

Self Storage Wants to Make Things Easier for You

by Holly Robinson September 29, 2011 6:13 PM
In this day and age there is one thing that every customer wants, no matter whether they are renting a unit from a self storage facility, buying a new car, or going grocery shopping and that is convenience. People don’t want to have to work hard at spending their money; they work hard enough to earn it. Many within the self storage industry are doing what they can to make their business as user-friendly as possible. [More]

Is There an App for That?

by Tony Gonzalez May 24, 2011 2:31 PM
When it all comes down to it, people want to be able to do what they do or buy what they buy in the easiest and most efficient manner possible. With the dawn of the electronic age well underway it is becoming more and more common to find businesses, self storage and others, making as much use as they possibly can to make their company more attractive than the next. [More]

Mobile Advertising the Wave of the Future for Self Storage Businesses

by Holly Robinson January 19, 2011 11:14 AM
It used to be that whenever you would see someone talking to themselves while they are standing in line or walking down the street that you would slowly back away from them (in order not to spook the crazy person). Nowadays that person could still be crazy and maybe you should back away, but the chances are even greater that they are talking on their cell phone via a blue tooth device that you could not see until you looked closer. However, when you looked closer that person thought you were crazy. [More]

Niche Marketing Can Be the Basis for a Successful Self Storage Business

by John Stevens December 1, 2010 2:23 PM
When it comes to starting a new business or keeping a current one afloat it helps to have a stable customer base to count on. Having a certain level of consistent or repeat business you can count on makes it easier to plan what marketing efforts you will employ in hopes of creating more business. Identifying those niche markets and taking advantage of them can be the difference between failure and success. [More]
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