Contributing Editors

Self Storage News Roundup

by Holly Robinson December 30, 2011 8:03 AM
As the year draws to a close, you would think that news in the self storage industry would be rather quiet. Not so! Here’s a small roundup of some exciting things going on around the country. [More]

Self Storage Company Uses Local Sports Teams to Their Advantage

by Winnie Hsiu February 10, 2011 10:41 AM
There is one thing that can be easily said about our society—we love sports. The Super Bowl is proof of what people are willing to do for their favorite teams and the big game; some paid upwards of $15,000 a ticket and others paying as much as $400 just to watch the game on television outside of the stadium. [More]

Boston Self-Storage Firm Enlists Bruin Broadcasts as Marketing Tool

by Kim Kilpatrick February 15, 2010 1:22 PM
Humboldt Storage and Moving, of Boston, MA, announced today that it will sponsor broadcasts of Boston Bruins games on The Sports Hub, 98.5 FM. In addition, Humboldt will sponsor several contests and in-game and on-air promotions, such as "Move Around the NHL," a pre-game segment that previews all the games going on in the NHL that night. An in-game segment will also be part of "Move Around the NHL," and will provide scoreboard updates for other NHL games. Humboldt will also sponsor the Sports Hub headlines from 2 p.m. to 7 p.m.

Sponsoring a sports team is a commonly-used advertising technique for businesses of any size. Self-storage businesses most often help local teams by providing them with free equipment storage space. Providing free storage space, though, may only generate one press release to give publicity to the self-storage business -- while becoming an ongoing sponsor of game broadcasts insures that the business name will be heard frequently on the air. [More]