Contributing Editors



The More Unique the Promotion, the More Self Storage Customers You Will See

by Tony Gonzalez April 8, 2011 1:23 PM
It would be nice if all it took to succeed in business was to be good at what you do. The reality of the matter is that no matter how good you are at your chosen profession, if no one knows about or sees what you can do than it just does not matter. That is essentially why the self storage industry and other businesses advertise. [More]

Self Storage and Sports Go Hand in Hand

by Holly Robinson March 25, 2011 5:11 PM
Everyone is aware of what guilt by association is. Hang around the wrong crowd that gets involved in illegal things and you’ll be guilty right along with them whether you did anything or not. The same holds true for a positive affiliation. Politicians are quick to jump on board of popular legislation as co-sponsors in the hopes that they will get a little good press from the affiliation. [More]

Self Storage Company Uses Local Sports Teams to Their Advantage

by Winnie Hsiu February 10, 2011 10:41 AM
There is one thing that can be easily said about our society—we love sports. The Super Bowl is proof of what people are willing to do for their favorite teams and the big game; some paid upwards of $15,000 a ticket and others paying as much as $400 just to watch the game on television outside of the stadium. [More]

Unique Promotions Can Be Key to an Effective Marketing Campaign

by John Stevens February 9, 2011 11:58 AM
It’s hard keeping up with the competition in the self storage industry. Especially with the strength of the market through the recession and with more and more facilities opening up across the nation. There is certainly a high demand for the storage of excess belongings. Americans sure love their stuff. And that is what gives the self storage industry strength. However, in competitive times it’s good to have a solid marketing campaign, which can often center around the most eye-catching strategy: promotions. [More]
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