Contributing Editors

You Have to Know Who You Are Talking to in the Self Storage Industry

by John Stevens April 25, 2013 5:41 PM
Opening a business—self storage or otherwise-- is not the hard part. The hard part is getting your facility occupied. That’s what advertising and marketing is for, right? Yes, but if it is not done in the right fashion then it is essentially worthless. You have to target the right audience(s). [More]

Storage Industry Positions Itself to Attract College Students as Summer Break Approaches

by John Stevens April 13, 2011 6:13 AM
Colleges are getting ready to wind down for the summer break, which means students across the country will be looking for storage space for all of their much accrued possessions. Some storage facilities are offering snazzy, high-tech promotions to attract students’ interest while other storage companies who aim directly at the college student clientele are designing their own promotions. [More]

The More Unique the Promotion, the More Self Storage Customers You Will See

by Tony Gonzalez April 8, 2011 1:23 PM
It would be nice if all it took to succeed in business was to be good at what you do. The reality of the matter is that no matter how good you are at your chosen profession, if no one knows about or sees what you can do than it just does not matter. That is essentially why the self storage industry and other businesses advertise. [More]

Self Storage Manager Must Be Savvy in Today’s Multifaceted Market

by John Stevens March 1, 2011 6:41 AM
The role of the self storage manager is shifting in today’s fast-paced world where rental rates, promotions, lien sales, social media marketing and of course tenant relations are all major factors in the success of a business. Managers need to be on their toes with day-to-day operations and up-to-date on the latest marketing techniques. [More]

Unique Promotions Can Be Key to an Effective Marketing Campaign

by John Stevens February 9, 2011 11:58 AM
It’s hard keeping up with the competition in the self storage industry. Especially with the strength of the market through the recession and with more and more facilities opening up across the nation. There is certainly a high demand for the storage of excess belongings. Americans sure love their stuff. And that is what gives the self storage industry strength. However, in competitive times it’s good to have a solid marketing campaign, which can often center around the most eye-catching strategy: promotions. [More]

Self Storage Companies Can Increase Customer Traffic to Website Using New Syndication Service

by John Stevens January 5, 2011 7:49 AM
Syndication is the buzz word in cyberspace lately. It can drive potential customers quickly to your website by linking it to thousands of related websites, such as a real estate., a self storage directory featuring about 12,000 member facilities, recently launched its Self Storage Syndication Program, which continuously broadcasts new information from any participating self storage website to receiving sites, making the storage facility business more attractive and accessible to users. [More]

Self Storage Industry Getting Creative with Special Deals and Giveaways Mostly Online

by John Stevens January 4, 2011 7:59 AM
Promotions are key to attracting new customers to your storage facility. There is a wide range of ideas to catch a customer’s eye and get them to walk through the door. Some self storage companies are getting creative and elaborate with their giveaways, even using social media to attract people to the promotion and reach out to greater numbers. [More]