Contributing Editors



Upcoming Webinars Offered for Free to Self Storage Operators this Summer

by John Stevens July 25, 2011 6:04 PM
Two upcoming webinars are being planned to help self storage operators focus on sales and profits. OpenTech Alliance Inc. will sponsor a free webinar on July 27 entitled “Analyzing Your Phone Data for Profit” and PhoneSmart will present a free webinar on August 10 entitled “Spend Some Time With the Sales Coaches.” [More]

Upcoming Webinar Reveals Best Kept Secrets of Online Marketing Companies

by John Stevens March 2, 2011 7:18 AM
A Web page is only the beginning of an online marketing presence. Being part of a self storage search engine like Sparefoot.com and taking part in a social media outlet such as Facebook are among other aspects that make up an Internet campaign. Some self storage operators choose to hire a marketing company to handle the myriad of dimensions to online marketing. But what if these companies are hiding secrets of the game? [More]

Self Storage Manager Must Be Savvy in Today’s Multifaceted Market

by John Stevens March 1, 2011 6:41 AM
The role of the self storage manager is shifting in today’s fast-paced world where rental rates, promotions, lien sales, social media marketing and of course tenant relations are all major factors in the success of a business. Managers need to be on their toes with day-to-day operations and up-to-date on the latest marketing techniques. [More]

Self Storage Managers Can Turn Their Business Practices From Good to Great

by John Stevens January 25, 2011 10:13 AM
When a self storage client walks through the door do you know them by name and say hi with a smile? Having passion for your job and making an effort to connect with customers is just one area self storage managers should consider when trying to improve their business, according to experts. [More]

Online Self Storage Portal Joins Together With Online Reservation Processing Giant

by John Stevens December 9, 2010 12:02 PM
In this fast-paced, tech-savvy world, speed and convenience of transaction have a lot to do with whether a customer chooses to rent out a unit. Many storage businesses use the INSOMNIAC Self Storage Network (ISSN) which allows customers to book reservations for rentals online. UPick Storage LLC, a provider of an online facility-comparison shopping tool for self storage customers, just this week joined OpenTech Alliance Inc.’s ISSN. [More]

Investors Gear Up for Inside Self-Storage World Expo 2010

by Tony Gonzalez December 16, 2009 2:36 AM
Inside Self-Storage has announced that its 2010 World Expo will be held March 1-3, in Las Vegas, at the Paris Hotel and Resort. The Inside Self-Storage Expo is the self-storage industry's largest convention and trade show. It provides a four-track education program and development seminars, and gives self-storage owners, entrepreneurs, investors, developers, and suppliers a chance to meet each other and network. It will also include product and service exhibits. All in all, the 2010 ISS Expo will provide 36 seminars, four workshops, two days of product and service exhibits, five networking events, and a Self-Storage Q&A roundtable discussion. A new feature this year will be the Technology Marketplace, where Expo exhibitors can show off the newest security, software, and other technology-related products.

One of the most popular seminars at the Inside Self-Storage Expo every year is the intensive, six-hour Developers Seminar. This year, the Developers Seminar will be hosted by RK Kliebenstein, the president of Coast-to-Coast Storage, and will take place on March 3, from noon until 6 p.m. Kliebenstein will provide potential investors with tools and information they need to evaluate whether self-storage is a good business fit for them, explaining the how to develop a self-storage site, how to find financing for a self-storage venture, and focusing on how the economic recession has affected the self-storage business. Kliebenstein's workshop will also be helpful for small self-storage facility owners who are looking for ideas to help them expand their businesses. [More]
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