Back in February in 2012 when Brian Bremer, Director of Operations, announced that USstoragesearch.com would expand their hours of operations to be open 24/7, he stated that people searching for self storage weren’t shopping around just during the hours of 9-5. His call center saw significant web and phone traffic at all hours of the days. So, having his call center open 24/7 made sense and the extended hours would better serve those looking for storage units and those owning and operating them.

Since extending the hours, the results of around-the-clock service have exceeded US Storage Search’s expectations – and also their client’s expectations. [More]

Omniture, a leading producer of business marketing software, announced yesterday that it is making its online business optimization software compatible with native iPhone applications. Online business optimization uses the strategy of collecting data from customers as they interact with websites, and using that data to drive the growth and direction of the business, and uses Internet marketing to try to build customer loyalty. Omniture's Test&Target software is widely used within the self-storage industry. Extra Space announced last May that it had increased its online incremental revenue by 26 percent, and its online reservations by 13 percent, using Test&Target.

Now that Test&Target is compatible with iPhone applications, its standard optimization functionality, including A/B and multivariate testing, dynamic content targeting, and audience segmentation, can be used to customize iPhone applications and improve their effectiveness. Data can be collected from customers whether they connect to a website via a computer or through an iPhone. Developers and marketers can now remotely modify the content and user experience of their iPhone applications in real-time. Content modification can be done right from the Test&Target online console. Omniture suggests that businesses use the Test&Target software with the iPhone to test and fine-tune registration and lead generation forms, to optimize ecommerce checkout flows, and to dynamically target content to specialized audience segments selected based on their likes and dislikes, and using their prior application activity to increase the relevance of content that is provided to them. [More]