Contributing Editors



There’s a Market for Marketing in the Self Storage Industry

by Tony Gonzalez February 28, 2014 11:07 PM
Opening a business—self storage and otherwise--of any kind is a big step in life; one that can come crashing down real hard if you fail to do one real important thing. You have to market your business. The only problem with that is with the wide variety of options available to businesses now the whole concept can be overwhelming. [More]

There is Power in Numbers in the Self Storage Industry

by Winnie Hsiu February 27, 2014 11:19 PM
If one player takes all the shots on a basketball team it is not likely that his team is going to win very much (even if that one person is LeBron James). The reason being is simple—there is power in numbers and that is a lesson that is just as effective in business—self storage or otherwise—as it is on the basketball court. [More]

Lessons That Can Be Learned from Smart Phone Apps

by Winnie Hsiu February 27, 2014 10:21 PM
Have you ever seen a gas ‘war’ going on? A gas station on one side of the street slightly lowers their price of gas to attract customers. The station on other side of the street lowers their price so it is lower than the other station’s price. Back and forth it goes. Customers love this. They get a low price on gasoline. [More]

When Technology and the Self Storage Industry Meet Good Things Tend to Happen

by John Stevens February 26, 2014 11:52 PM
It is a little old a very much a tired cliché, but more and more each day it is true—computers are our friends. Most of us probably curse our laptops, cell phones, and tablets at least once a day, but can we honestly imagine life without them? Probably not, and as much as modern technology has become engrained in our personal lives the same could be said for most businesses—self storage and otherwise. [More]

The Self Storage Market Continues to Grow in Singapore

by Kim Kilpatrick February 25, 2014 7:41 PM
It’s all about people and space. There are 5.31 million people living in Singapore. After Monaco, it is the second densest sovereign state in the world. The average income has tripled since 1990. This means that the middle class is growing and those are the people who have a growing need for self storage. [More]

Moving/Self Storage Companies the Next Evolution of the Industry?

by John Stevens February 24, 2014 11:03 PM
Moving sucks. There is no fun to be had in packing, loading up a truck, and then unloading when you get to your destination (wherever it is). When you get there and find out you need more space than you have you have to find a self storage facility. What if you were able to get both a moving company and self storage facility in one swoop? [More]

There are Milestones of All Kinds in the Self Storage Industry

by John Stevens February 21, 2014 12:44 AM
Milestones are important. They give people something to measure off of. They give people a target or goal to shoot for, and in many cases without one it can be real easy to become complacent and lazy. If you do that in a business—like the self storage industry—you risk doing the one thing that you don’t want to do. [More]

Caring for the Community a Common Theme Among Self Storage Facilities

by Kim Kilpatrick February 19, 2014 11:42 PM
It is not unusual for businesses within the same industry—self storage and otherwise-- to have similar characteristics. If the service and/or product that you provide is the same businesses are bound to be alike in structure and layout. However, while the product and structure of the business may be the same that does not mean the same principles are being applied. [More]

Sometimes Self Storage is More Than Self Storage

by Winnie Hsiu February 18, 2014 11:35 PM
When people go in to business it is generally with two reasons in mind: (1) providing people with a needed/desired product and/or service and (2) making money. If your original product or service is sufficient in accomplishing those goals you are probably in good shape. However, if you have figured out how to expand on them—like some in the self storage industry—than you are likely in even better shape. [More]

Catch the Self Storage Wave in Asia

by Tony Gonzalez February 18, 2014 8:26 PM
People that had the opportunity to get in on the ground floor of companies before they got really big have made large fortunes. For example, if you had invested in Microsoft, Apple, Facebook, or Google when they were small, budding companies, your bank account would probably be bursting its seams by now. The same situation is looming on the horizon for the self storage industry in Asia. [More]
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