Contributing Editors



The More Self Storage Aggregators Can Do the Better

by Holly Robinson April 29, 2013 5:30 PM
Compartmentalizing jobs has its place. Some tasks can be so large that it is better to break the larger task down into smaller ones and to have people responsible for only their small piece. However, at the same time there is something to be said for letting someone take on whatever they feel like they can handle—you never know how much they can accomplish. [More]

You Have to Know Who You Are Talking to in the Self Storage Industry

by John Stevens April 25, 2013 5:41 PM
Opening a business—self storage or otherwise-- is not the hard part. The hard part is getting your facility occupied. That’s what advertising and marketing is for, right? Yes, but if it is not done in the right fashion then it is essentially worthless. You have to target the right audience(s). [More]

Awards are More than Accolades in the Self Storage Industry

by Tony Gonzalez April 24, 2013 7:27 PM
Everyone likes to be recognized for doing something well; and even more so when they are considered the best at what they do. The feeling of success that comes with the accolades helps make all the hard work worthwhile. When it comes to the self storage industry (and other businesses) accolades are more than just a pat on the back. [More]

Self Storage Facility to Look Like No Other

by Kim Kilpatrick April 19, 2013 9:04 PM
Henry David Thoreau once said that the world is but a canvas to our imagination. What he is referring to is the ability for people to do whatever they want to do in life; that if they can imagine it they can do it. One self storage company recently had a vision of something they wanted to do. Through a little creative use of their (and other’s) imagination they got it done. [More]

Summer of Sequels Starts in the Self Storage Industry

by Kim Kilpatrick April 17, 2013 9:13 PM
People like remakes, reboots, and updated editions of things besides movies as well pretty much because in one way, shape, or form they are expected to be better. Such is the case with the new edition—the sequel or reboot if you will—of StorageBattles.com. [More]

Self Storage Industry has Tamed the Beast that is Mother Nature (as much as she can be)

by Tony Gonzalez April 16, 2013 9:26 PM
Mother Nature is a tricky, uncontrollable mistress. She is powerful beyond imagination; capable of creating havoc and destruction on many different levels and in many different ways. However, as destructive as she can be Mother Nature can be tamed and in many cases neutralized. [More]

Waste Not Want Not in the Self Storage Industry

by Holly Robinson April 12, 2013 9:25 PM
Sometimes it is easier just to buy new. Guys—how often did you buy new underwear to avoid doing laundry in college? When you needed new folders for school how often did you reuse the ones you had last year (if you could find them)? When you lost weight did you wear your old skinny clothes or go buy a new wardrobe? [More]

Locals Think Self Storage Company is ‘Amazing’

by Kim Kilpatrick March 11, 2013 8:08 PM
The picture of success for a self storage industry is something that everyone has their own definition of. For some it may be strictly an economic indicator like making more money than the next guy. Others may consider it accolades. While there are still some that consider the impact made in the community more of an indicator of success. [More]

Sometimes Two Heads Are Better Than One in the Self Storage Industry

by John Stevens February 25, 2013 7:46 PM
When people go on the hit reality show Shark Tank they are not just looking for an investment from one of the multi-millionaire/billionaires on the panel, but to establish a strategic relationship with one or more of the sharks. While the money is helpful it is the connections and the expanding sphere of influence that really helps their business. [More]

Sometimes the Best Marketing is the Self Storage Facility Itself

by Holly Robinson February 11, 2013 9:09 PM
Effective marketing in this day and age is a challenge. It takes a lot to get the attention of consumers these days since they have so many options. Some companies paid as much as $4 million to advertise during the Super Bowl, a time when they knew 100 million people would be paying attention. That’s a tab that many companies would have a hard time footing. [More]