Contributing Editors

Self Storage Industry has Tamed the Beast that is Mother Nature (as much as she can be)

by Tony Gonzalez April 16, 2013 9:26 PM
Mother Nature is a tricky, uncontrollable mistress. She is powerful beyond imagination; capable of creating havoc and destruction on many different levels and in many different ways. However, as destructive as she can be Mother Nature can be tamed and in many cases neutralized. [More]

Waste Not Want Not in the Self Storage Industry

by Holly Robinson April 12, 2013 9:25 PM
Sometimes it is easier just to buy new. Guys—how often did you buy new underwear to avoid doing laundry in college? When you needed new folders for school how often did you reuse the ones you had last year (if you could find them)? When you lost weight did you wear your old skinny clothes or go buy a new wardrobe? [More]

Locals Think Self Storage Company is ‘Amazing’

by Kim Kilpatrick March 11, 2013 8:08 PM
The picture of success for a self storage industry is something that everyone has their own definition of. For some it may be strictly an economic indicator like making more money than the next guy. Others may consider it accolades. While there are still some that consider the impact made in the community more of an indicator of success. [More]

Sometimes Two Heads Are Better Than One in the Self Storage Industry

by John Stevens February 25, 2013 7:46 PM
When people go on the hit reality show Shark Tank they are not just looking for an investment from one of the multi-millionaire/billionaires on the panel, but to establish a strategic relationship with one or more of the sharks. While the money is helpful it is the connections and the expanding sphere of influence that really helps their business. [More]

Sometimes the Best Marketing is the Self Storage Facility Itself

by Holly Robinson February 11, 2013 9:09 PM
Effective marketing in this day and age is a challenge. It takes a lot to get the attention of consumers these days since they have so many options. Some companies paid as much as $4 million to advertise during the Super Bowl, a time when they knew 100 million people would be paying attention. That’s a tab that many companies would have a hard time footing. [More]

Apple-Atcan Self Storage Opens New Facility in Eastern Ontario, Canada

by Kim Kilpatrick January 28, 2013 6:11 PM
Before a self storage owner builds a new facility, he needs to take several things into consideration. He looks at the market feasibility. Are there other self storage facilities in the area? What is the makeup of the housing market (single family homes, apartments) and the population density? Do typical homes in the area have basements or garages? Is there a need for businesses to have storage units or flexible office space? Is there a military base in the area, or a university or resort? Knowing the answers to these types of questions helps the owner to know which areas would be good to build in. [More]

No Child Left Behind in the Self Storage Industry

by John Stevens January 25, 2013 9:31 PM
During his presidency George W. Bush passed a well-intentioned piece of legislation with the purpose of trying to make sure that children in the United States received the education they need to be a success when they get older. While the government may shoot for all children, others—like various members of the self storage industry-- try to do what they can for those in their community. [More]

Self Storage Industry Is All About Being User-Friendly

by Tony Gonzalez January 21, 2013 9:11 PM
How many times when you were growing up did you get a present that was supposed to be kid-friendly and age appropriate, but you had a hard time figuring out how to use it? Parents, how often have you bought a toy for your child (again, age appropriate) only to find that you had a hard time comprehending the instructions yourself? [More]

There’s Nothing like a Good Self Storage Party

by Holly Robinson January 18, 2013 6:52 PM
Is there anyone that doesn’t enjoy a good party? Really—who does not want to relax for a few hours, let your figurative hair down, and have some fun? Certainly not anyone in the self storage industry (and yes the self storage industry does love a good party)! [More]

Caring About Others Common Practice for Self Storage Industry

by John Stevens January 17, 2013 9:57 PM
People go into business with the intent and desire to make money. However, often times a business will find that it ends up doing so much more than just try to keep the ledger in the black. Many end up becoming an important member of the community, and find more than one way to give back and make it a better place to live. [More]
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