Contributing Editors

The Storage Business Owners Alliance to Host Two Upcoming Webinars

by Holly Robinson May 4, 2012 3:00 PM
The Internet bubble, the Information Technology Bubble, and the dot-com bubble all refer to the same thing: the years between 1995 and 2000 when there was a booming commercial growth on the Internet. Many Internet-based companies (described as dot-coms) came into existence and made huge financial gains. That bubble collapsed in 2000-2001. [More]

Free Webinar for Florida Self Storage Association Members

by Winnie Hsiu November 4, 2011 11:24 AM
Danielle Toms and Michael Hopper of Mindful Management LLC will present a webinar "Innovative and Online Marketing for Single or Multi-Store Operators" for the members of the Florida Self Storage Association. It will be held November 15, 2011, at 1:00 p.m. eastern standard time. [More]

SpareFoot Grows in Power and Partners Up With INSOMNIAC

by John Stevens May 27, 2011 7:29 AM, an online marketplace of more than 5,000 self storage facilities nationwide, has built up its company’s offerings recently, making it the largest network industry in the country. The company announced yesterday that it has joined INSOMNIAC Self Storage Network (ISSN) as well as incorporated and, other leading self storage web properties, into its network. [More]

Self Storage Enhances Marketing Presence with Use of Internet Video

by John Stevens April 21, 2011 9:29 AM
Video has become a main staple of many business websites, enhancing internet marketing presence and beefing up effective search engine optimization (SEO) tools. And for self storage, virtual tours of the outside of the facility as well as the more detailed views of extra-wide drive aisles, covered loading areas, interior shots of units and a clean office will make customers feel more comfortable with your facility and be more likely to rent from you. [More]

Self Storage Community Discusses Power of Blogging

by John Stevens March 30, 2011 8:43 AM
We all realize the power of technology can help a business thrive. Having a website is the first step to creating a strong internet presence. But driving traffic to your site on a continual basis takes determination and dedication. Search Engine Optimization (SEO) is essential for coming up high on the list when a customer searches for self storage. One way to do this is to create a blog for your website. [More]

What to do When Your Self Storage Company Needs New/More Customers

by Holly Robinson February 24, 2011 2:36 PM
There comes a time in every business effort where you will find that you are in dire need of new customers. For the self storage industry that could mean that you recently had a number of customers move out for whatever reason or maybe you were able to add on to your current structure and are now having trouble filling your new units. [More]

New Web Marketing Tool Designed Just for Self Storage Industry

by John Stevens February 24, 2011 11:31 AM
When prospective renters first start to look for self storage, ninety percent of them use a web search. Numbers don’t lie and that’s why it’s important to have a comprehensive web presence. Red Nova Labs, the company that created StorageFront and Self Storage Marketing Ahead recently unveiled a new marketing service called WebWorks for Self Storage specifically aimed at improving storage facility websites. [More]

Web Marketing Firms and Social Media Great Ways to Drive More Business For Self Storage

by John Stevens January 13, 2011 11:06 AM
Nowadays, the first place potential customers look to for finding a self storage facility is the web. This means self storage operators should make their website as eye-catching , accessible and informative as possible. Often taking advantage of a marketing company or joining a self storage directory or online marketplace are great options. Social media is also growing in prevalence on self storage websites and businesses should consider using RSS (Real Simple Sindication) of blog entries and social media such as Twitter and Facebook to attract new customers. [More]

Holiday Season Offers Optimum Time to Market Your Storage Business to Customers

by John Stevens December 21, 2010 8:09 AM
Every holiday season, storage facility owners and operators see a surge in business from people who need extra space each year, possibly even using that space to store and wrap gifts. But there are top strategies self storage owners can take to turn the holiday surge into a permanent surge of business. [More]