Contributing Editors



Directors Need Not Apply (But Can) For Self Storage YouTube Videos

by John Stevens March 6, 2014 11:08 PM
Social media has become a juggernaut. Whether you’re talking about the millions upon millions of users on Facebook, Twitter, YouTube, and the many other forms to the billions of dollars some of these entities are now worth the influence that some social media outlets have is impressive to say the least. If used right—like how many members of the self storage do—they can be a boon for business as well. [More]

It Helps to Be Creative in the Self Storage Industry

by Holly Robinson February 14, 2014 11:20 PM
Do you ever wonder why it is kind of hard to find Waldo? He is wearing that ridiculous hat and sweater after all. You’d think he would be easy to find. While the outfit is unique there is one important factor that is not—he is just another person in the picture. In a business like the self storage industry it can be easy to fall in to the same kind of rut, but with the right creativity a facility can really stand out. [More]

A Good Word Can Go a Long Way in the Self Storage Industry

by Winnie Hsiu December 5, 2013 9:26 PM
The World Wide Web and especially social media have made the age old concept of ‘word of mouth’ key to the success of many business ventures. A few good tweets and a shared Facebook post can go a long way towards a business doing well. It’s the best kind of free advertising around because people tend to trust the opinions of other people over paid advertisements. [More]

Self Storage Industry Becoming a Real Part of American Pop Culture

by John Stevens October 17, 2013 11:58 PM
For much of its existence the self storage industry has been something that many Americans needed, but that many did not want to see. While they used it people didn’t want it in their neighborhoods. Fast forward to modern times and it now seems that the self storage industry is everywhere you look—almost like it has become a real part of American pop culture. [More]

How Many Followers Does Your Self Storage Facility Have?

by Kim Kilpatrick October 9, 2013 12:05 AM
Social media is here to stay. It’s not only here to stay, but is growing by leaps and bounds every day. It wasn’t that long ago that it was just MySpace, and even less time since Facebook and Twitter took over. Now there is StumbleUpon, Tunblr, Pinterest, Blogger, Delicious, Digg, LiveJournal, Bebo—the list could go on and on. [More]

Kickstarter is Not the Only Way to Kick Start a Self Storage Project

by Tony Gonzalez October 3, 2013 11:50 PM
Social media has become a great tool for people looking for a little help getting started. Thanks to it people are able to contact people that they never would get in front of before. In some cases they actually received the kick start they needed to get their business on track. [More]

Self Storage Aggregator Just Wants to be ‘Liked’

by Tony Gonzalez September 2, 2013 5:42 PM
Social media has put a whole different spin on how people and businesses communicate. No longer are people losing contact with friends once they move away. Things like Facebook have made it possible to keep contact and keep up with whomever you want no matter where they are. From a business standpoint social media has opened up a whole new world in regards to marketing. [More]

Nothing Like Free Space in the Self Storage Industry

by John Stevens June 25, 2013 8:20 PM
There have been a lot of ‘great’ movies throughout time like The Great Gatsby (1974), The Great Escape (1963), and the Great Mouse Detective (1986) to name a few. Okay, maybe not the mouse movie, but when you call something great expectations are raised and people expect to get a certain something. SelfStorage.com was aware of that when it dubbed its latest contest ‘The Great Storage Giveaway.’ [More]

Using Pinterest to Promote Your Self Storage Business

by Holly Robinson June 14, 2013 4:48 PM
Everybody who is anybody has heard of social media. Facebook. Twitter. Foursquare. Flickr. Instagram. The new kid on the social media block is Pinterest.

According to Pinterest, it is a tool for collecting and organizing things that you love. Think of it as a bulletin board. You cut out a newspaper article and pin it to your bulletin board. Or a recipe. Or a picture of a new couch that you are thinking about buying. [More]

Time to Put the 'Social' in Self Storage Via Social Media

by Kim Kilpatrick May 8, 2013 10:24 PM
To those that are not ‘in the know’ social media looks like a confusing bunch of symbols that can’t possibly mean anything of importance. For those in the know it’s a whole new language that has opened up a new world of communication where the possibilities are endless. If ‘spoken’ properly by businesses—self storage and otherwise—it can be a whole new method of marketing. [More]
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