May 8, 2013 10:24 PM
To those that are not ‘in the know’ social media looks like a confusing bunch of symbols that can’t possibly mean anything of importance. For those in the know it’s a whole new language that has opened up a new world of communication where the possibilities are endless. If ‘spoken’ properly by businesses—self storage and otherwise—it can be a whole new method of marketing. [More]
April 22, 2013 7:27 PM
Almost every time you turn around, there is something in the news about social media – and Facebook, Twitter, and YouTube are some of the big daddies on the playing field.
Facebook was founded in 2004 with over 1 billion users as of October 2012. YouTube was founded in 2005 and roughly 60 hours of video is uploaded to the site every single minute. Twitter was created in 2006 and has over 500 million registered users as of 2012. Many companies use these sites in their marketing campaigns. [More]
March 29, 2013 9:43 PM
Keeping in touch with people used to be kind of hard, and often required a lot of effort. Writing letters, making phone calls—they all take time; time that as responsibilities pile on top of us is harder and harder to free up. With the advent of social media communicating with the masses is just a few key strokes away. [More]
February 22, 2013 6:01 PM
You’ve probably heard the expression “What goes around comes around.” That generally refers to how you treat people. If you are kind and nice, that treatment will come back around to you and you’ll be treated kindly. If you’re mean to others, that meanness will come back someway and somehow into your life.
In a way, that saying could be applied to technology. What goes around – and becomes common and standard in one area – will spread around the globe and become standard and common in other places around the world. [More]
January 8, 2013 9:07 PM
Who does not have a Facebook account these days? Who did not have a MySpacepage way back when? What about a Twitter account? Tumblr? Stumbleupon? Digg? Blog? The list of social media sites can go on and on, and it is something that many self storage companies are wisely making use of these days. [More]
August 21, 2012 6:19 PM
In the last 15 years, much has changed in the way companies do business – and that is largely due to the advent of the Internet. Today, it is a given that companies will have a web page. It is a given that prospective customers will search for information products and services on the Internet. Because of these givens, smart companies have developed marketing tactics so that prospective customers can easily find them.
Companies use SEO (which is search engine optimization) so that their web sites will have a high ranking when customers do a search. Companies use social networking such as Facebook and Twitter. These practices help companies get new customers and keep current ones. [More]
September 21, 2011 7:06 PM
Have you ever seen an advertisement and wondered what in the word the marketing executives were thinking when they approved it? Advertisements need to speak to the viewers, but preferably in a way that entices them to frequent an establishment, not make it the butt of jokes. Those who fail in this regard will often find themselves lacking in business simply because they failed to get in touch with the people. [More]
August 19, 2011 8:39 PM
Marketing is a key component of a successful business. If you are the owner of a self storage facility, here are eight strategies that help increase the number of people who rent units from you. [More]
August 8, 2011 11:28 AM
There are many old sayings that describe different avenues or paths to success in business, but there are two that apply especially well to the self storage industry: Knowledge is power and communication is the key to success. [More]
June 30, 2011 4:46 PM
When things like MySpace and Facebook first began to pop up they were a cool way to reconnect with friends from childhood, high school, and college like people had never seen before. Who hasn’t had fun reaching out to an old friend through one of those mediums? As time went on they became even more popular places to play different games as well. Social media and fun and games quickly became one and the same. [More]