Contributing Editors

California Self Storage Facility Gets New American Flag From Young Marines

by John Stevens April 27, 2011 8:31 AM
It is the symbol of our nation’s pride. The American flag. And it rises proudly above government facilities and schools. But some businesses, including self storage facilities, also choose to display the flag. When a marine sergeant spotted a worn and tattered American flag flying at the Atlas Self Storage facility in Twentynine Palms, Calif., he decided to set an example to the marines he commands. [More]

Powerful and Practical Phone Skills Focus of Upcoming Self Storage Webinar

by John Stevens April 21, 2011 10:16 AM
As with most industries, the self storage industry relies on sales as a critical component of self storage occupancy and revenue, and therefore success. Self-storage operators and managers must be consummate salespeople, clearly explaining their facilities’ features and benefits, building value, responding to customer objections and successfully closing the sale. There is nothing more effective to reaching out and making a connection with the customer than the old-fashioned phone call. [More]

Self Storage Enhances Marketing Presence with Use of Internet Video

by John Stevens April 21, 2011 9:29 AM
Video has become a main staple of many business websites, enhancing internet marketing presence and beefing up effective search engine optimization (SEO) tools. And for self storage, virtual tours of the outside of the facility as well as the more detailed views of extra-wide drive aisles, covered loading areas, interior shots of units and a clean office will make customers feel more comfortable with your facility and be more likely to rent from you. [More]

With Thoughts of Expansion, Many Self Storage Operators Look to Boat/ RV Market

by John Stevens April 15, 2011 9:31 PM
Self storage operators often consider renovating or expanding space to grow their business. One avenue that more operators are now looking into is boat and RV storage. Many developers and owners are adding to their existing facilities in locations and markets where it makes sense. A popular trend in the self storage market is the addition of bigger units. [More]

Self Storage Hangs Tough Through Recession, With Industry REITS Surpassing General REIT Sector

by John Stevens April 14, 2011 12:57 PM
As many industries have been battling to survive through the recession, self storage has made impressive, steady gains that investors are getting excited about. Once mostly fueled by lifestyle changes such as divorce, death or moving, self storage is being used by a much broader range of people and for a wider range of circumstances. As a result, the four publicly traded self storage REITs generated total returns of about 30 percent last year, with the first quarter of 2011 exhibiting similar strength at about 10 percent. [More]

Storage Industry Positions Itself to Attract College Students as Summer Break Approaches

by John Stevens April 13, 2011 6:13 AM
Colleges are getting ready to wind down for the summer break, which means students across the country will be looking for storage space for all of their much accrued possessions. Some storage facilities are offering snazzy, high-tech promotions to attract students’ interest while other storage companies who aim directly at the college student clientele are designing their own promotions. [More]

Rare Comic Book Stolen From Nicolas Cage Found in Storage Unit

by John Stevens April 12, 2011 8:29 AM
Storage units have been known to hold many treasures, from Marilyn Monroe’s shoes to an Abraham Lincoln letter. The latest impressive find to come out of storage is a copy of a rare comic book stolen from actor Nicolas Cage more than a decade ago. [More]

Upcoming Webinar Focuses on Protesting Self Storage Property Taxes

by John Stevens April 11, 2011 10:15 AM
Paying commercial property taxes is a large expenditure that every self storage facility must contend with. And while you cannot protest the taxes themselves, you can, however, protest the assessment of your property. By learning the rules of the game, you can save thousands or even millions on your taxes. And with the help of tax expert, Jay Kanter of Realty Tax Consultants, you can learn the ins and outs of the process. [More]

New Doors For Self Storage Facilities Give Added Protection For Customers’ Belongings

by John Stevens April 8, 2011 7:31 AM
Self storage operators are always looking out for new innovations to improve their business. Lately that has centered around web technology, such as improving a ranking on search engines, implementing a social media presence or hooking up with an online booking search engine. But sometimes operators need only look at the basic elements of their self storage facility to make improvements. A rising star on the self storage scene is hinged and sealed doors replacing the traditional roll-up doors. [More]

Are the Tenants of Your Self Storage Facility Locked Up Good and Tight at Night? Are You Sure?

by Holly Robinson April 6, 2011 4:39 PM
Next to getting bad news, there is probably one thing that most people would say that they absolutely hate to do—give bad news. In ancient Rome the message would often get killed for being the bearer of bad tidings. Thankfully, that is no longer an acceptable practice. However, that still does not make the task any easier. [More]
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