Contributing Editors



There Are All Sorts of Ways to Advertise in the Self Storage Industry

by Kim Kilpatrick June 19, 2014 11:52 PM
Building a business—self storage and otherwise—is tough enough, but getting it ready to open is the easy part. It’s much harder to actually get people to walk through the door. Without them it doesn’t matter how great anything is. You can’t sell or rent to people that are not there! [More]

Self Storage Just Wants to Make Life Easier For Everybody

by John Stevens June 11, 2014 11:46 PM
How many times have you wished you had a third hand so that it would be a lot easier to do something? Or another half hour to complete a task or an extra drawer to store things or ear plugs because of a really loud neighbor? Every day we look around and see a thousand things that would make life easier—which is exactly what the self storage industry is intended to do. [More]

Self Storage Industry Doesn’t Adhere to 50 Cent’s Style of Publicity

by Holly Robinson June 3, 2014 11:22 PM
It is not unusual for actors and musicians (but not the self storage industry) to look at all publicity—good or bad—as something worthwhile. Take Rapper 50 Cent as an example. Recently he threw out one of the worst first pitches ever seen. In the days since clips of him throwing good pitches have surfaced and he has made a litany of ridiculous and even crude excuses as to why he messed up. [More]

Self Stroage Industry News

by Winnie Hsiu May 15, 2014 9:29 PM
Holy cow! Sometimes there’s news that makes you shake your head. Then there is news that almost makes you quake in your boots. That’s how I felt when I learned about what one man purchased in an auction of a self storage unit.

We’ve reported that there have been some very unique finds in self storage auctions. Once, there was a dead body in the casket. (That was the renter’s grandmother.) And World War II medals have been found in units that were auctioned. But yesterday’s find takes the cake. At least in my humble opinion. [More]

It’s All About Traffic in the Self Storage Industry

by John Stevens April 25, 2014 6:54 PM
Traffic can be both good and bad—it all depends on the type. If you are trying to get home from work than the traffic on the freeway is definitely bad. If you run a website than traffic is definitely a good thing. Businesses inside of a shopping mall are fond of foot traffic. [More]

Storage.com Announces Available Scholarships

by Tony Gonzalez April 23, 2014 5:14 PM
According to the National Center for Education Statistics, average college tuition, fees, room and board for public institutions in 1981 costs were $6,439. In 2011, those costs were $14,292. That’s a hefty demand on the family budget – especially if more than one child is in college.

Storage.com understands this financial strain that families feel. So, they are launching their inaugural college scholarships as a way to give back to the thousands of users who chose their website to fulfill their self storage needs. [More]

Storage.com Records Growth in The First Quarter of 2014

by Kim Kilpatrick April 2, 2014 9:56 PM
Storage.com, an online self storage directory, launched its native membership on January 1, 2014. The first quarter of this year has been very successful. They report that over 2,000 storage facilities throughout the United States are now using their services. This includes more than 8,000 locations nation wide.

Their business model is a low-risk one for self storage owners and managers. It is a pay-for-performance model. [More]

There is Power in Numbers in the Self Storage Industry

by Winnie Hsiu February 27, 2014 11:19 PM
If one player takes all the shots on a basketball team it is not likely that his team is going to win very much (even if that one person is LeBron James). The reason being is simple—there is power in numbers and that is a lesson that is just as effective in business—self storage or otherwise—as it is on the basketball court. [More]

Online Marketing the Wave of the Future for the Self Storage Industry

by Tony Gonzalez January 16, 2014 11:15 PM
It has been a couple decades since Madonna sang the classic tune Material Girl, and it is safe to say that the song still rings true today for many. However, should she want to redo it and update it to be more fitting modern times she would need to switch the title from Material Girl to Virtual Girl. [More]

Storage.com Moves Operations to Omaha

by Winnie Hsiu October 29, 2013 1:12 PM
Almost every week, there are mergers and acquisitions around the nation in the self storage industry. Other industries related to self storage also go through these activities, too. Last month, Storage.com entered into a licensing, marketing, and development agreement with B2 Interactive in Omaha, Nebraska. Storage.com is now in the process of moving it’s operations to Omaha. [More]
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