Contributing Editors



Participation in Self Storage Charity Work Takes Strategy

by John Stevens July 13, 2011 10:54 AM
For a self storage operator, getting involved in community charity drives can be both rewarding for business and for the community. It can take some planning and time commitment, but the payoff most certainly means more rentals and a sense of satisfaction from helping out one’s community. There are some strategies for working with charities and community groups that can help smooth the planning process and bring the greatest reward. [More]

How to Keep a Self Storage Marketing Campaign Well-Crafted and Within Budget

by John Stevens November 24, 2010 3:06 PM
With an effective and affordable marketing strategy, a business can reach out to perspective clients and present them with reasons to do business with a company. Often marketing strategies include several different approaches, more so online marketing nowadays. Keeping marketing cost-effective is always key and can be done using certain techniques. To help storage owners and operators along this complicated path is an upcoming webinar by MiniCo entitled “Marketing Budget Mistakes, Myths and Traps – How to Create a Marketing Budget that Works.” [More]

Free 'All Calls' Strategy Webinar to Take Place January 27

by Tony Gonzalez January 6, 2010 11:53 PM
MiniCo Publishing is adding another free webinar to its 2010 Mini-Storage Messenger self-storage webinar series. The webinar, "The 'All Calls' Strategy: Why This Model Makes Business Sense Today," will be held on January 27, at 1:00 pm ET, 12:00 pm CT, 11:00 am MT, and 10:00 am PT. It will be presented by Cynthia Abraham and Larry Rolando, the vice presidents of OpenTech Alliance, Inc., a Phoenix-based company. MiniCo Publishing and Storage Marketing Solutions will sponsor the webinar, which will be moderated by Poppy Behrens of MiniCo Publishing.

The Mini-Storage Messenger Self-Storage Webinar Series is held monthly or bimonthly, and is offered free of charge to owners, operators, developers, and other professionals within the self-storage industry. Webinar participants must register online at the Mini-Storage Messenger website. [More]
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