October 31, 2011 4:52 PM
Branding is a marketing term that creates distinctive features for a company or a product that makes it easily identifiable from its competition. Branding can include features such as logos, color combinations, fonts, symbols, or catch phrases. It establishes qualities or characteristics that make a company different or special and makes it stand out in the market place.
LifeStorage in Chicago understands the benefits of establishing strong branding and has enlisted Smbolic to develop their brand. Symbolic is a strategic design and innovation firm with offices in Chicago, Atlanta, and Vancouver. [More]