Contributing Editors

Webinar Focuses on Developing and Mastering Telephone Sales Skills

by John Stevens March 18, 2011 7:37 AM
Most of the time a self storage operator’s first point of contact with a potential customer is on the telephone. Even with all the online booking advances, nothing replaces an actual person to talk to and answer questions. It is an opportunity for a storage operator to shine and flex his salesman’s skills. Sales techniques and method of sales are teachable to anyone who has the desire to learn. [More]

Mystery Shopping and Evaluation of Phone Calls Can Benefit Self Storage Business

by John Stevens December 31, 2010 8:40 AM
The Internet is fast becoming a way for customers to search for self storage facilities, but the simple phone call is still the most prevalent way a customer gets information. Statistics show 93 percent of all renters call a facility first and their main question is what size units are available. During the few minutes a salesperson is on the phone, he must build a rapport with the customer and hopefully make the sale. But some employees interact better with customers in person. Mystery shopping is a way to evaluate phone sales and train staff in handling telephone communications with customers looking for self storage. [More]