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Mystery Shopping and Evaluation of Phone Calls Can Benefit Self Storage Business

by John Stevens December 31, 2010 8:40 AM
The Internet is fast becoming a way for customers to search for self storage facilities, but the simple phone call is still the most prevalent way a customer gets information. Statistics show 93 percent of all renters call a facility first and their main question is what size units are available. During the few minutes a salesperson is on the phone, he must build a rapport with the customer and hopefully make the sale. But some employees interact better with customers in person. Mystery shopping is a way to evaluate phone sales and train staff in handling telephone communications with customers looking for self storage. [More]
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