Contributing Editors Sends Cookies to Service Men and Women

by Kim Kilpatrick January 29, 2014 6:55 PM
Selling cookies is one of the major fundraising activities for local Girl Scout troops. They have been selling cookies since 1917. There are now 28 varieties and today they sell about 200 million per year. [More]

How Many Followers Does Your Self Storage Facility Have?

by Kim Kilpatrick October 9, 2013 12:05 AM
Social media is here to stay. It’s not only here to stay, but is growing by leaps and bounds every day. It wasn’t that long ago that it was just MySpace, and even less time since Facebook and Twitter took over. Now there is StumbleUpon, Tunblr, Pinterest, Blogger, Delicious, Digg, LiveJournal, Bebo—the list could go on and on. [More]

Easier is Better for the Self Storage Industry

by Tony Gonzalez May 29, 2013 10:39 PM
There are many who believe that nothing that comes easy is worth having. To an extent that statement is true. You can’t do that when you are starting and/or running a business—like a self storage facility. Doing that is hard work. However, when it comes to looking for a self storage facility and being a customer easier is better. [More]

Self Storage Knows the Importance of Simplicity

by Holly Robinson May 16, 2013 12:29 AM
Coaches, bosses, supervisors, and all sorts of authority figures like to use a short, easy to remember phrase to ‘encourage’ their underlings to strive for success—keep it simple stupid. While it may not be the nicest way to go about motivating others there is something to be said for the basic message. [More]

‘D’ Stands for Discount in the Self Storage Industry

by Tony Gonzalez May 3, 2013 9:37 PM
If there is one thing that every consumer likes to see whether the product is a self storage unit or something else it is the word ‘discount.’ People do not like to pay full price. They want it lower, and will often predicate their entire shopping decision on that one concept barring a drastic difference in quality— the cheaper option. [More]

A Little Competition is Good for the Self Storage Industry

by John Stevens May 1, 2013 7:52 PM
When a business has monotony in its market there is no competition and they can pretty much dictate what happens, what the prices are, and how much supply there is to meet the demand. So of course when there is some competition it bodes well for the consumer. [More]

The More Self Storage Aggregators Can Do the Better

by Holly Robinson April 29, 2013 5:30 PM
Compartmentalizing jobs has its place. Some tasks can be so large that it is better to break the larger task down into smaller ones and to have people responsible for only their small piece. However, at the same time there is something to be said for letting someone take on whatever they feel like they can handle—you never know how much they can accomplish. [More]

Twenty-Five Percent Increase of Twitter Followers for

by Holly Robinson April 22, 2013 7:27 PM
Almost every time you turn around, there is something in the news about social media – and Facebook, Twitter, and YouTube are some of the big daddies on the playing field.

Facebook was founded in 2004 with over 1 billion users as of October 2012. YouTube was founded in 2005 and roughly 60 hours of video is uploaded to the site every single minute. Twitter was created in 2006 and has over 500 million registered users as of 2012. Many companies use these sites in their marketing campaigns. [More] Co-Sponsors 5K Walk/Run

by Winnie Hsiu April 1, 2013 1:46 PM
On almost any given day, you can read articles in the news about self storage businesses participating in charitable events. Self storage owners are committed to the communities where they are located. They want to improve their communities and to help those who are less fortunate.

These businesses are brick and mortar businesses. They have real buildings where customers can walk in and rent real storage units. But what about self storage business that do not have a ‘physical’ presence but rather have a business in the ‘virtual’ world? [More]

Self Storage Industry and Making the Most of Social Media

by Tony Gonzalez March 29, 2013 9:43 PM
Keeping in touch with people used to be kind of hard, and often required a lot of effort. Writing letters, making phone calls—they all take time; time that as responsibilities pile on top of us is harder and harder to free up. With the advent of social media communicating with the masses is just a few key strokes away. [More]
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