Contributing Editors

There’s a Market for Marketing in the Self Storage Industry

by Tony Gonzalez February 28, 2014 11:07 PM
Opening a business—self storage and otherwise--of any kind is a big step in life; one that can come crashing down real hard if you fail to do one real important thing. You have to market your business. The only problem with that is with the wide variety of options available to businesses now the whole concept can be overwhelming. [More]

Self Storage Industry Learning How it’s the Little Things That Make a Difference

by Winnie Hsiu October 4, 2013 11:20 PM
When you were in grade school did you ever make one of those paper mache volcanoes for your science project; the one where you add vinegar and baking soda to create an ‘eruption?’ Did you end up taking second place to the kid who used red dye to make his ‘lava’ look more realistic even though your projects were otherwise identical? [More]

Self Storage Industry Is All About Being User-Friendly

by Tony Gonzalez January 21, 2013 9:11 PM
How many times when you were growing up did you get a present that was supposed to be kid-friendly and age appropriate, but you had a hard time figuring out how to use it? Parents, how often have you bought a toy for your child (again, age appropriate) only to find that you had a hard time comprehending the instructions yourself? [More]

The World Wide Web of Self Storage

by John Stevens August 29, 2012 9:04 PM
These days it seems like you can do just about anything on the internet. Pretty much you name it and you can buy it from somewhere (as long as it’s legal of course). With the internet accessible nearly all over the world more and more business is being done via the World Wide Web every day. For a company to thrive—or even survive—an online presence is a must. [More]

Self Storage Aggregator Wants to Appeal to a Wider Audience

by Holly Robinson July 27, 2012 10:06 PM
To succeed in business you need a product that is appealing to not just a core group of people, but one that a broad cross-section of the populace could be drawn to. While a core group ensures a base level of business, the wider a business’s demographic the better its chances will be to become profitable. [More] Extended Hours a Success

by John Stevens July 11, 2012 7:07 AM
Back in February in 2012 when Brian Bremer, Director of Operations, announced that would expand their hours of operations to be open 24/7, he stated that people searching for self storage weren’t shopping around just during the hours of 9-5. His call center saw significant web and phone traffic at all hours of the days. So, having his call center open 24/7 made sense and the extended hours would better serve those looking for storage units and those owning and operating them.

Since extending the hours, the results of around-the-clock service have exceeded US Storage Search’s expectations – and also their client’s expectations. [More]

Necessity is the Mother of Invention for the Self Storage Industry

by Winnie Hsiu March 29, 2012 2:23 PM
A lot of major discoveries during the history of the world have come about for one of two reasons-- either by shear accident or out of necessity. Often times it is the need for change or the very least the need for an alternative to the status quo that gets people to discover the latest and greatest innovations that can shape our society. [More] Call Center Now Open 24/7

by Winnie Hsiu February 29, 2012 3:52 PM
I want to share a little story with you - and I'll show you how it applies to the self storage industry.

I have a friend who owns a vast library of books that she lends to friends and family members. Over three years ago, she lent a book to one of her nieces. A few days ago, the niece finally returned the book. [More]

Self Storage Website Experienced Tremendous Growth

by Tony Gonzalez February 23, 2012 4:06 PM
A good business person regularly reviews her company’s business model. She looks for ways to improve processes, to reduce unnecessary overhead, and to improve efficiency. She implements changes and keeps an eagle eye on ROI. She anticipates the growth rate for her company and carefully tracks it. is one such company that monitored its growth expectations – and surpassed those high expectations. [More]

Many in Self Storage Industry Taking the Fight to Cancer

by Tony Gonzalez January 30, 2012 6:37 PM
As of January 1, 2008, there were approximately 12 million people in the United States afflicted with cancer (5.5 million men and 6.5 million women). Research into ways to treat it and hopefully (eventually) cure it one day is ongoing; the problem is that it takes a lot of money to conduct it. Luckily, there are many organizations—like a number of companies in the self storage industry—that have made it a practice to help raise funds to benefit cancer research. [More]
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