Contributing Editors



Self Storage Company Doing Their Best to Put the 'Viral' in 'Viral Video'

by Winnie Hsiu February 1, 2012 5:30 PM
The age of the internet has opened up a whole host of marketing methods to businesses of all sorts. Many of the forms of advertising becoming popular via the internet often do not cost companies even close to the amount they spend on more traditional forms of advertising, i.e. print, radio, and television. If they happen to take off, great; if they don’t than it’s no great loss. [More]

Self Storage Enhances Marketing Presence with Use of Internet Video

by John Stevens April 21, 2011 9:29 AM
Video has become a main staple of many business websites, enhancing internet marketing presence and beefing up effective search engine optimization (SEO) tools. And for self storage, virtual tours of the outside of the facility as well as the more detailed views of extra-wide drive aisles, covered loading areas, interior shots of units and a clean office will make customers feel more comfortable with your facility and be more likely to rent from you. [More]

Self Storage Directory Provider, Storitz, Uses Julia Roberts Film and Social Media for Marketing Campaign

by John Stevens November 26, 2010 4:04 PM
Self storage has gone Hollywood thanks to Julia Roberts and a not-to-be-overlooked scene in her movie “Eat, Pray, Love” in which her character packs away her belongings into storage and heads out on an epic adventure across the globe. Storitz, Inc. an online self storage directory is mimicking the movie’s self storage scene in a tongue-in-cheek way by launching a humorous online marketing video called “Eat, Pray, Store” in which self storage becomes the main focus of an actresses’ attention as she embarks on her journey. [More]

Using Social Media and Online Contests to Promote Self Storage Business

by John Stevens November 23, 2010 1:23 PM
When a storage company kicks off its website, it usually has taken a big step toward generating more revenue by using the Internet. It can increase sales even more by linking the website to partner sites and blogs. Storage facility owners and managers are also discovering that participating in social sites like Facebook and Twitter can create a buzz for their business. And now special promotions, some that involve online video contests are popping up. [More]

Ebooks Driving Hardcovers into Collector Status Faster Than Previously Predicted

by Winnie Hsiu July 19, 2010 10:18 PM
It turns out that people really do love to read. Not only do people love to read, but they want to read what they want to read when they want to read it -- and that means that digital book, or ebooks, which can be downloaded instantly from the Internet, are taking off even faster than anyone could have predicted as recently as six months ago. Now Amazon.com has announced that Kindle books are selling much faster than ordinary hardcover bound books. (Kindle books are books that can be read by the Amazon Kindle ebook reader, the Amazon Kindle 2, Apple’s iPhone or iPad, Blackberry and Android devices, and PC and Macintosh computers.) The statistics do not include free ebooks offered by Amazon, of which there are more than a million.

Between the ebooks offered by Amazon and other booksellers, and the ebooks available through Google Books, the world of book publishing is about to go through a dramatic change. If you are currently choosing between getting rid of hardcover books that are in good condition, or putting them in a self storage unit, this may be the time to consider preserving those bound books -- a few years from now, they may indeed have become collectors’ items. Paperback books are still outselling ebooks, for the moment -- but the day is coming when paperbacks may be collectors’ items too. [More]
 1