Contributing Editors



New Web Marketing Tool Designed Just for Self Storage Industry

by John Stevens February 24, 2011 11:31 AM
When prospective renters first start to look for self storage, ninety percent of them use a web search. Numbers don’t lie and that’s why it’s important to have a comprehensive web presence. Red Nova Labs, the company that created StorageFront and Self Storage Marketing Ahead recently unveiled a new marketing service called WebWorks for Self Storage specifically aimed at improving storage facility websites. [More]

Getting Faster, Fresher Search Results from a Google Search? Caffeine is the Culprit

by Tony Gonzalez June 10, 2010 12:11 PM
Google announced this afternoon that its new web indexing system, Caffeine, has been live for several days now, and should be providing at least 50 percent fresher web search results than its old indexing system. Previously, there was sometimes a fairly long delay between posting a website update and having it appear in search results on Google. For self storage companies and other small businesses, this means that updates to websites or to blog entries should appear in Google search results much more quickly than they did before.

For self storage companies and their prospective tenants, this could be important news. According to Michael Schulman of StorageClicks.com, who presented at the Massachusetts Self Storage Association’s Northeast 2010 Trade Show, there are 823,000 web searches for “self storage” every month. According to an article by Chuck Gordon, the CEO and cofounder of online self storage marketplace SpareFoot.com, in last November’s Inside Self-Storage, some self storage companies say that they get as many as 50 percent of their new tenants online. [More]
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