Contributing Editors

Directors Need Not Apply (But Can) For Self Storage YouTube Videos

by John Stevens March 6, 2014 11:08 PM
Social media has become a juggernaut. Whether you’re talking about the millions upon millions of users on Facebook, Twitter, YouTube, and the many other forms to the billions of dollars some of these entities are now worth the influence that some social media outlets have is impressive to say the least. If used right—like how many members of the self storage do—they can be a boon for business as well. [More]

There is Nothing Like a Little Entertaining Self Storage Video

by Holly Robinson July 9, 2013 10:42 PM
Work is hard. If you are lucky it can be fun too, but typically it is called work for a reason—because it’s not fun. What some people fail to realize is that work doesn’t always have to be as hard as we make it. Now it can be difficult to make some things fun, but sometimes you just have to try a little bit harder. It may require a healthy amount of creativity—much like what some members of the self storage industry have used on YouTube! [More]

Self Storage Industry and Making the Most of Social Media

by Tony Gonzalez March 29, 2013 9:43 PM
Keeping in touch with people used to be kind of hard, and often required a lot of effort. Writing letters, making phone calls—they all take time; time that as responsibilities pile on top of us is harder and harder to free up. With the advent of social media communicating with the masses is just a few key strokes away. [More]

Optimize Your Self Storage YouTube Video

by Holly Robinson December 31, 2012 11:24 AM
The world has changed over the last decade. Because of these changes, the usual marketing methods such as newspaper, TV, and yellow page ads are not as effective as they once were. Because of these changing times, marketing strategies need to change, too. Businesses need to market where their prospective customers are – and that is online. [More]

Need a Self Storage Facility? Check Out YouTube!

by Winnie Hsiu September 19, 2012 4:27 PM
At one time advertising used to be strictly in print, on billboards, and on the radio. The advent of television opened up a whole new stream as companies started making commercials. Now we have mobile marketing plans where ads are placed in text messages, paint jobs on cars representing companies, and don’t forget about the internet. [More]

Getting Personal in the Self Storage Industry Important

by Kim Kilpatrick June 20, 2012 6:17 PM
With the advent of the World Wide Web and the ability to access it from almost anywhere via a variety of electronic devices more and more business is being done electronically. The simple convenience of it trumps many of the benefits that come from face to face interactions. [More]

Self Storage Company Doing Their Best to Put the 'Viral' in 'Viral Video'

by Winnie Hsiu February 1, 2012 5:30 PM
The age of the internet has opened up a whole host of marketing methods to businesses of all sorts. Many of the forms of advertising becoming popular via the internet often do not cost companies even close to the amount they spend on more traditional forms of advertising, i.e. print, radio, and television. If they happen to take off, great; if they don’t than it’s no great loss. [More]

Self Storage Enhances Marketing Presence with Use of Internet Video

by John Stevens April 21, 2011 9:29 AM
Video has become a main staple of many business websites, enhancing internet marketing presence and beefing up effective search engine optimization (SEO) tools. And for self storage, virtual tours of the outside of the facility as well as the more detailed views of extra-wide drive aisles, covered loading areas, interior shots of units and a clean office will make customers feel more comfortable with your facility and be more likely to rent from you. [More]

Social Networking and Self Storage Starting to go Hand-in-Hand

by John Stevens November 17, 2010 10:16 AM
For any kind of enterprise to take off these days there are a few things that it needs to have. A solid business plan, marketing and advertising, a solid product, and competent employees are a start to take your business to the next level you need to think outside of the box. You need to establish a social media presence. [More]