Marketing and branding are top business concerns for owners of self storage facilities. They are always looking for new and innovative ways to market their business and ways to create a business brand and get it in the public's awareness. LifeStorage in Chicago is using some marketing innovation by connecting with a local sports-talk radio station. [More]

A large majority of the country watched the New York Giants prove the odds makers wrong by defeating the New England Patriots Sunday night in Super Bowl XLVI, 21-17. The disappointment for fans of the Patriots in the New England area is clearly understandable. Now that the season is done, what are fans to do with all their Patriots gear? [More]

The age of the internet has opened up a whole host of marketing methods to businesses of all sorts. Many of the forms of advertising becoming popular via the internet often do not cost companies even close to the amount they spend on more traditional forms of advertising, i.e. print, radio, and television. If they happen to take off, great; if they don’t than it’s no great loss. [More]

In the next few months, several self storage state associations will hold conferences and trade shows. Here is some information on ones held in Connecticut, Florida, Arizona, and Canada. [More]

Airplane tickets can be outrageously expensive. Hotel rooms can cost quite a bit, too. Sometimes these costs prohibit managers and owners of self storage facilities from going to the Inside Self-Storage World Expo in Las Vegas. Which is too bad. Industry events like the World Expo are very worthwhile to attend. However, this year is a little different. Participate in the contest Loving Las Vegas for a chance to win airfare, hotel stay and free access to the Expo. [More]

Sometimes people enter the self storage business early on in their career. Others take a winding path of other jobs before entering the industry. Charles Wood had a variety of jobs before becoming the sales and marketing director for Kodiak Mini Storage at Lake Wylie, South Carolina. [More]

Social media is the hot topic of the day. Companies are dashing around trying to find ways to incorporate it into marketing plans. However, companies seem to ignore social media when an irate customer uses it to berate a company. [More]

It can be hard to gauge the success that an industry is having in a market that is already fairly saturated like the United States is when it comes to the self storage industry. While the industry is doing well in the U.S. its success in emerging markets—like Nova Scotia-- can be considered a good indicator of how well it is doing. [More]

The self storage industry has seen a boon in business in recent years while the nation has been undergoing some rough economic times. Although business has been good overall, an increase in business in general has also resulted in an increase in a part of the business that is not so good—liens and auctions. [More]

The hit FOX show In Living Color used to have a skit where the two actors would say a phrase, “Mo’ money, mo’ money, mo’ money!” There isn’t a businessman alive, self storage or otherwise that does not want to make just that—mo’ (more) money. [More]