If there is one thing that every consumer likes to see whether the product is a self storage unit or something else it is the word ‘discount.’ People do not like to pay full price. They want it lower, and will often predicate their entire shopping decision on that one concept barring a drastic difference in quality— the cheaper option. [More]

Almost every time you turn around, there is something in the news about social media – and Facebook, Twitter, and YouTube are some of the big daddies on the playing field.

Facebook was founded in 2004 with over 1 billion users as of October 2012. YouTube was founded in 2005 and roughly 60 hours of video is uploaded to the site every single minute. Twitter was created in 2006 and has over 500 million registered users as of 2012. Many companies use these sites in their marketing campaigns. [More]

Accent Building Restoration (ABR) recently held a Facebook “Like Us” contest. People were encouraged to log onto Facebook and “like” ABR’s fan pace. Each person who did was automatically entered into the contest for a drawing of a $100 American Express Gift Card. Today, they announced the winners. [More]

Keeping in touch with people used to be kind of hard, and often required a lot of effort. Writing letters, making phone calls—they all take time; time that as responsibilities pile on top of us is harder and harder to free up. With the advent of social media communicating with the masses is just a few key strokes away. [More]

The other day I was talking with two other people about education. It was a pleasant conversation and we were having a good time. Somehow, within minutes, the conversation turned to politics and the conversation got extremely heated – and ugly. So much for polite conversation. [More]

Marketing is a big part of a successful business. In days past, companies employed TV, radio, billboards, newspaper ads, and flyers in the mail as standard avenues for marketing. Today’s companies are concerned about web sites and SEO and using social media such as Facebook and Twitter. [More]

Have you ever seen the movie Can’t Buy Me Love (1987) starring a very young Patrick Dempsey? The concept is one that has been done a lot in Hollywood—geek is transformed into ultra-cool, ultra-sexy stud through a massive makeover. The same idea is often undertaken in the business world, but is referred to as re-branding. [More]

There are many things that people love, but one that almost everyone does is sports. Everyone is bound to have some game and of course a team and/or player that is their absolute favorite. As a result of that adoration it is not unusual for people to be drawn to places and products because of a business’s association with a team or player. [More]

How many times have you ever went out and bought a new shirt or a new tie just because you wanted to? You didn’t need either the shirt of the tie; you have plenty of great ones. This one was different though, and it makes you look good. That’s okay because there is nothing wrong with tweaking your image every now and then. [More]

In the movie Jerry Maguire when Jerry and Bob Sugar were scrambling to see who would get Jerry’s clients Sugar told one of them that it’s not sho-friends, it is show business. He did not see the importance in personal relationships at all. Business was about making money, and sometimes you had to be ruthless. [More]