Contributing Editors



What's the Real Price in Discounted Rent

by John Stevens September 7, 2011 10:53 AM
Everyone loves a bargain. In 2010, 49% of business transactions included free shipping. Many people canceled their orders when they discovered they couldn't get free shipping. In 2009, the Denny's restaurant chain offered a free breakfast to its customers. They saw increased revenue because of their giveaway. This year to celebrate its 84th anniversary, 7-Eleven convenience stores across the country offer free 7.11 ounce Slurpees to customers on the seventh day of each month. Nancy Smith, 7-Eleven's vice president of marketing, said that last year on the days when customers received a free slurpee sales increased 38%. [More]

Self Storage Companies Show their Appreciation

by Tony Gonzalez September 6, 2011 1:57 PM
Many years ago, a great musician named Stevie Wonder sang about calling just to say he loved someone. As nice as the sentiment is, tenants at your self storage facility might find that a little creepy. However, there is nothing wrong with showing a little appreciation every once in a while. [More]

Self Storage in the 21st Century

by Kim Kilpatrick September 5, 2011 10:21 AM
Back in the day it only took a quality product and a little advertising to get ahead in the business world. Make or provide something that people really want and you were virtually a guaranteed success. As the 21st century progresses though, it takes more than just a quality product to be a success. [More]

Real Estate No Longer Just Land for Self Storage Facilities

by Winnie Hsiu August 31, 2011 4:46 PM
In a business like the self storage industry there is one thing that every facility absolutely cannot do without—space. After all, that is essentially what people are going to self storage facilities for; they ran out of space at home or work. However, it is not just space in the physical sense that self storage facilities are concerned with. [More]

Recognition Makes the Heart Grow Fonder for Self Storage Facilities

by Holly Robinson August 30, 2011 1:34 PM
There is an old saying that everyone has heard whenever a family member, girlfriend, or boyfriend moves away—absence makes the heart grow fonder. A similar concept applies in the business world, but it is more like recognition and not absence that makes the heart (of tenants) grow fonder. [More]

Self Storage Company Doing Business the Old Fashioned Way

by John Stevens August 25, 2011 5:57 PM
Thanks to modern technology, the possibilities when it comes to marketing and advertisements are endless for most companies. In an industry like the self storage industry, creating a crafty, eye-catching marketing campaign can mean the difference in being 60 percent full and 75-80 percent full (or more). [More]

Self Storage Close to Becoming Self-Serve

by Kim Kilpatrick August 23, 2011 4:54 PM
Modern technology has made many common, everyday things at home and at work a whole lot easier. In many cases, things which we once had to wait on someone to help us with have become pretty close to self-serve. Take the self storage industry. Tenants used to have to look in the yellow pages to find a self storage facility and call or drive by if they wanted to find out details on the facility. [More]

The Art of Cross-Selling and Upselling

by Kim Kilpatrick August 22, 2011 12:55 PM
Imagine this scenario: a person comes in wanting to rent a mini storage unit for three months. Your employer prepares the contract; the customer signs it and leaves.

Now imagine this: a person comes in wanting to rent a mini storage unit for three months. Your employee seeks to truly understand the customer's needs. The customer ends up renting a mid-size storage unit for three months, a mini storage unit for a year, purchases premium insurance for both units, buys a lock, several packages of boxes, and two heavy duty plastic mattress covers.

As owner of the storage facilities, which scenario would you prefer to have happen? [More]

8 Marketing Strategies for Self Storage Facilities

by Kim Kilpatrick August 19, 2011 8:39 PM
Marketing is a key component of a successful business. If you are the owner of a self storage facility, here are eight strategies that help increase the number of people who rent units from you. [More]
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